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Community Redevelopment Agency
Thursday, October 30, 2008
9:00 a.m. CRA meeting
11 a.m. Tampa City Council special called meeting

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09:04:50 >>GWEN MILLER: The CRA is called to order.
09:04:52 The chair will yield to Ms. Mary Mulhern.
09:04:54 >>MARY MULHERN: Good morning.
09:04:56 I would like to introduce Ms. Shirley Foxx-Knowles,
09:05:00 our city council clerk and she's going to give the
09:05:02 invocation.
09:05:03 Please stand and remain standing for the pledge of
09:05:04 allegiance.
09:05:08 >> Good morning, CRA members and everyone.
09:05:11 Let us pray.

09:05:12 O Lord, our Lord, how excellent is Thy name in all the
09:05:17 earth.
09:05:18 Gracious father, we again thank you for this beautiful
09:05:21 crisp fall morning here in the wonderful City of
09:05:23 Tampa.
09:05:25 Thank you again for blessing us to live and work in
09:05:29 this great city.
09:05:30 You have been so good to us, and we are truly
09:05:34 thankful.
09:05:35 Thank you for those gathered here for the CRA session.
09:05:38 Thank you for our CRA and council members, our mayor,
09:05:42 our administration, the employees of the great City of
09:05:45 Tampa, and our wonderful citizens.
09:05:49 Bless them, father, and keep them all in your care.
09:05:52 And now, O Lord, as we go about the worldly matters of
09:05:55 the city, let us again remember to be kind and
09:05:59 understanding of each other.
09:06:02 Bless us with patience, integrity, and honesty.
09:06:06 Let us remember to be instruments of your will.
09:06:10 We pray for your blessing, your piece, your grace, and
09:06:14 your mercy.
09:06:16 These things we ask with humbled hearts.

09:06:19 Amen.
09:06:22 (Pledge of Allegiance)
09:06:41 >>GWEN MILLER: Roll call.
09:06:41 >>CHARLIE MIRANDA: Here.
09:06:44 >>THOMAS SCOTT: Here.
09:06:45 >>LINDA SAUL-SENA: Here.
09:06:47 >>MARY MULHERN: Here.
09:06:48 >>GWEN MILLER: Here.
09:06:50 At this time the chair will yield to Mr. Charlie
09:06:53 Miranda.
09:06:53 >>CHARLIE MIRANDA: I'm honored this morning to
09:06:57 introduce to us a friend of mine, a friend of the City
09:06:59 of Tampa.
09:07:00 She's a member of the European parliament.
09:07:04 I don't think we have ever had a member of the
09:07:06 European parliament visit us.
09:07:08 She comes from the country of Scotland.
09:07:12 A lot of us have descended from Scotland.
09:07:16 She's from the Scotland labor party.
09:07:17 I would like to introduce Kathleen styler.
09:07:23 [ Applause ]
09:07:24 >>> Thank you very much for allowing me to come to

09:07:26 your wonderful City Council meeting.
09:07:29 And I want to say I send regards from all the people
09:07:36 in Scotland, for your hospitality, and your kindness.
09:07:47 Actually around the Gasparilla, I would like to thank
09:07:52 you.
09:07:53 But just to say a few words approximate the European
09:07:56 parliament.
09:07:56 I represent Scotland.
09:07:58 I have since 1999.
09:07:59 European parliament started after the second world war
09:08:05 when nations used to fight with each other and now the
09:08:08 European parliament has grown from six countries to 27
09:08:11 countries, and we have 785 members, and we cover over
09:08:16 500 million people.
09:08:19 We make similar decisions to yourself in terms of
09:08:22 environment, consumer protection and other issues.
09:08:28 But I know we are all at the moment interested in the
09:08:30 economy and I think the next meeting is very
09:08:32 important.
09:08:34 Economic regeneration of Scotland is very important.
09:08:36 And that's why the work that you do is so important.
09:08:42 I work very closely with my local counselors.

09:08:46 So thank you very much for giving me the opportunity
09:08:48 to address you.
09:08:50 And I hope that we will continue this relationship.
09:08:53 And if anybody would like to visit the European
09:08:56 parliament I'm sure I could facilitate that visit.
09:08:59 Thank you very much for the introduction.
09:09:00 >>GWEN MILLER: Thank you.
09:09:02 And again welcome to our city.
09:09:05 >>CHARLIE MIRANDA: Members of council, she was
09:09:08 carrying out some of that thing called dynamite Cuban
09:09:11 coffee, and she lived through that, and was very happy
09:09:14 to see that.
09:09:16 Thank you very much.
09:09:21 And thank you for bringing her to this body as a
09:09:25 representative of Cathy castor's office is here.
09:09:29 And it's a marvelous thing to see both of you here
09:09:32 today.
09:09:33 >>GWEN MILLER: Mr. Mark Huey.
09:09:43 Hue had you we have a number of updates for you on an
09:09:46 important initiative in our CRA.
09:09:48 But the first item is really a discussion among
09:09:50 yourselves regarding John Dingfelder's memorandum of

09:09:59 October 28th.
09:10:04 Excuse me, of July 7th.
09:10:15 Any discussion among yourselves about John's
09:10:17 recommendations?
09:10:19 >>LINDA SAUL-SENA: Madam Chairman, I think in a
09:10:22 similar fashion that we as council members each have a
09:10:26 committee that we are responsible for, all of the
09:10:33 committees, but we pay particular attention to the one
09:10:35 that we are assigned to.
09:10:38 It gives us an opportunity to develop a closer and
09:10:42 deeper understanding of what goes on in that district,
09:10:45 and some of the other council members look to us for
09:10:49 doing everyone greater, more in-depth research in the
09:10:52 area, you know, of our committee assignments.
09:10:55 I think so, too, because we have so many different CRA
09:10:59 districts, this would be a useful suggestion for each
09:11:03 of us to have a CRA district that we pay particular
09:11:07 attention to.
09:11:08 I thought John's suggestion was a very good one.
09:11:11 >>CHARLIE MIRANDA: I'll speak to the other side of the
09:11:14 issue.
09:11:16 I feel that if we are going to appoint members from

09:11:20 this wonderful community, to represent their CRA, and
09:11:25 report back to us what their vote may be for or
09:11:28 against -- and we may vote for or against whatever
09:11:31 those individuals bring to our attention -- that the
09:11:34 redundancy and the fact is that it would be not to the
09:11:40 best interest of the way it's set up for us to be a
09:11:44 member of those committees.
09:11:46 And let me tell you why.
09:11:48 First of all, the influence of having an elected
09:11:50 official, whether we want it or not, is there, for to
09:11:54 us make a statement that we are going to be there as a
09:11:57 chairman or chairperson -- because you are elected,
09:12:01 the rest are not -- would not be in the best interest
09:12:03 of the equal distribution of minds, meaning that if I
09:12:06 am going to be there and listen to what they say and
09:12:13 possibly be an influence on the way they think, and
09:12:15 then they are going to come and appear before us
09:12:18 sitting as the CRA board, right at this Mike, that
09:12:22 there is an undue influence by the meaning that we are
09:12:25 there as elected officials, and that that would not be
09:12:28 in the best interest of the system.
09:12:33 Is there a lot of work?

09:12:34 Sure, there's a lot of work.
09:12:36 Or we can remove all these good individuals that have
09:12:38 offered of their giving for free to serve as the CRA,
09:12:42 and then say that we are going to be part of that with
09:12:46 no board.
09:12:47 I don't understand the whole complexity of why they
09:12:51 want to change this, but I would ask it not be
09:12:57 changed, that the way it's working is fine.
09:12:59 We are getting into areas that are complex.
09:13:02 Not that we can't handle complex situations, but that
09:13:05 we already have a system that's working fine.
09:13:07 And for us to change that, to have a political
09:13:11 influence, may not be the best thing for this
09:13:13 community.
09:13:13 >>THOMAS SCOTT: Well said.
09:13:19 Well said.
09:13:20 I agree.
09:13:23 And my comments from this standpoint, at the end of
09:13:25 the day, Florida statute empowers this body to make
09:13:30 decisions for the CRA and the City of Tampa.
09:13:33 That's under Florida statute.
09:13:35 The attorney may want to speak to that.

09:13:37 Secondly, as Mr. Miranda already said, we have an
09:13:41 advisory board, an advisory committee, it's
09:13:43 functioning.
09:13:44 They are going to report to this body, and then you
09:13:47 have final decision based on their recommendation.
09:13:50 So I would agree.
09:13:54 You know, it duplication.
09:13:58 We need to allow the committee to go about their
09:14:02 function and then make their recommendations to us.
09:14:04 Thank you.
09:14:04 >>MARY MULHERN: Yes, I agree with councilman Scott and
09:14:10 councilman Miranda, and I would just like to add, and
09:14:12 I think what Mr. Scott was getting at, is we are the
09:14:16 board of the community redevelopment area.
09:14:19 But I think that it would be a conflict for us to
09:14:24 individually represent one or the other when we have
09:14:27 to vote as a board for the benefit of the whole city,
09:14:30 and for the benefit of the CRA.
09:14:33 So I think it was a good thought in wanting to, you
09:14:37 know, have council focus more on -- focus in, but I
09:14:41 think because of our role as the Board of Directors
09:14:45 it's not really workable.

09:14:47 >>GWEN MILLER: I would like to add the same thing, if
09:14:50 we sit on these boards we are going to take away from
09:14:53 the advisors, they are going to think we are there to
09:14:56 take over and we shouldn't be there to take over and
09:14:58 give them suggestions.
09:14:59 That's why we have the board, to come up with their
09:15:01 own ideas, their own suggestions, give them to us, the
09:15:03 board, then we vote on them.
09:15:05 So I don't think -- those people are working and they
09:15:10 are doing a great job, so why take that away from
09:15:12 them.
09:15:13 Ms. Saul-Sena.
09:15:14 >>LINDA SAUL-SENA: Thank you.
09:15:15 It wasn't my intent to take away from the advisory
09:15:18 committee.
09:15:18 It was just an attempt not to be political, but to
09:15:21 give us additional focus and depth.
09:15:23 But I hear the sense of this board.
09:15:27 And so I won't move ahead with it.
09:15:29 And particularly because John, whose idea it was,
09:15:33 wasn't here to speak to it.
09:15:34 >>GWEN MILLER: Let's take a motion.

09:15:38 >>CHARLIE MIRANDA: I move we remove item 1 from the
09:15:42 agenda and let it rest in peace.
09:15:45 >> Second.
09:15:45 (Motion carried).
09:15:46 >>GWEN MILLER: Item number 2.
09:15:50 >>MARK HUEY: Item number 2 involves a suggestion from
09:15:53 a member of the community about improving the way we
09:15:57 report on capital projects.
09:16:06 There was a variety of sort of sample reports that
09:16:08 were delivered to you, and I did get copies of those.
09:16:12 Let me make a couple of observations.
09:16:14 First of all, we report, again our CRA budget and on a
09:16:21 project basis, on a quarterly basis to you in your
09:16:24 quarterly update.
09:16:25 You will be getting another one provider to the
09:16:27 November board meeting.
09:16:31 We in that have tried to create a very user friendly
09:16:34 way of updating you and the community about projects,
09:16:39 and we talk about the funding sources, how much has
09:16:41 been spent against those funding sources, and what the
09:16:44 status of the project is.
09:16:48 Additionally, you should be aware beyond this, the CRA

09:16:51 members routinely in their advisory committee meetings
09:16:55 provide more in-depth update on capital projects.
09:17:00 To date, we have not received a single complaint from
09:17:04 any advisory committee or any community member about
09:17:06 the reporting that we have been doing other than this
09:17:11 one member of the community.
09:17:14 Having said that, we are always trying to get better.
09:17:17 And I think you have appreciated that.
09:17:20 We are always trying to look at how we are reporting,
09:17:22 and to improve it if we can.
09:17:25 I have reviewed the information that Janelle has given
09:17:31 us.
09:17:31 And I think looking at our quarterly report there are
09:17:33 some changes I would like to make to provide a little
09:17:36 more detailed information about project status.
09:17:38 And so we will be doing some enhancement to our
09:17:42 quarterly report for November to provide a little bit
09:17:45 more detail in that area.
09:17:47 And I think that is what I got out of the information
09:17:50 that Janelle had provided that I thought was helpful.
09:17:53 If you all have any other suggestions or thoughts, I
09:17:56 would be glad to hear that.

09:17:58 Because again we are always trying to be better and to
09:18:00 report our project status, our budget status in a very
09:18:05 transparent and helpful way.
09:18:11 >>LINDA SAUL-SENA: Mr. Huey, you and your department
09:18:14 have improved significantly in the last few years.
09:18:17 We are very pleased and we know that there are
09:18:20 improvements that can be made and I appreciate your
09:18:21 commitment to transparency.
09:18:23 I think the best -- the thing that would be most
09:18:26 helpful to us is to have a sense of how much money has
09:18:30 been held from previous years.
09:18:32 When we had the discussion about the arts the other
09:18:34 day, it wasn't apparent from log at the existing
09:18:37 budget that there was $30,000 from the previous year
09:18:42 that was still there.
09:18:43 So a format that would make clear how much residual
09:18:47 funding was there for me, and clear indications of
09:18:51 when the targets of when projects would be completed.
09:18:55 That's the other thing that felt kind of less crisp
09:19:00 than it might be in terms of CRA projects.
09:19:02 And that crispness is really important to us so we
09:19:06 have a sense of where we are.

09:19:08 So that would be helpful.
09:19:09 And I look forward to your continuing improvement.
09:19:12 >>MARK HUEY: Okay.
09:19:14 Thank you.
09:19:16 >>GWEN MILLER: Mr. Miranda?
09:19:17 >>CHARLIE MIRANDA: No, I agree with what Ms. Saul-Sena
09:19:19 said regarding the final work that not only Mr. Huey
09:19:23 but the whole department and the CRAs, and I'm not
09:19:26 opposed to anyone getting information within the
09:19:28 system itself.
09:19:30 Certainly that's not being discussed here today.
09:19:33 To change things is wonderful if we mean it for
09:19:37 everyone.
09:19:37 But to have one change come today, and what about if
09:19:40 somebody else has something tomorrow and somebody else
09:19:43 has another idea?
09:19:44 We are going to be going in 22 different ways, and
09:19:46 that may be getting at the core of the root of the
09:19:50 problem.
09:19:51 So I would like to continue with what you are doing,
09:19:53 sir, would like to continue with what the other CRA
09:19:55 departments are doing, managers, and to make sure that

09:19:58 the beneficiaries, those that are the recipient, and
09:20:02 to have a follow-through on those developments in all
09:20:05 the CRAs, to make sure that the money is being well
09:20:08 spent, which I'm sure it is, but to have a little
09:20:11 transparency, a little more that's already there --
09:20:13 and throws no fogging in this window. This is like
09:20:18 Windex.
09:20:19 Birds hit it and they don't know it's on the other
09:20:22 side.
09:20:22 I look at that commercial and laugh at it every time I
09:20:26 see it.
09:20:26 But I want to thank you and the department for the
09:20:29 wonderful work that you are doing.
09:20:30 >>THOMAS SCOTT: In terms of a little history here, I
09:20:34 think that it's important for us -- and I don't
09:20:37 know -- up until a you're ago you didn't have the
09:20:40 format of the process that you have now.
09:20:43 It is my understanding you met about 30 minutes before
09:20:46 your regular City Council meeting, and you didn't have
09:20:49 it sometime before council.
09:20:51 Now you have a specific date set aside for that time,
09:20:56 and council is here, and then the opportunity for

09:20:59 reports, questions, for information, for input, that
09:21:05 was not, I guess, necessarily thorough.
09:21:08 So I would say based on the process and where we are,
09:21:11 we have come 100% in terms of moving forward and being
09:21:17 involved in the process and getting information.
09:21:19 Now, again, I can only speak from what I heard in the
09:21:23 past.
09:21:23 I wasn't here.
09:21:24 But I do know that what I have seen thus far, from
09:21:27 this side, that it's been very good, very good
09:21:32 discussion, good information, and I've learned that
09:21:36 when you don't see something the best thing to do is
09:21:39 ask the question.
09:21:40 That's the way you get information.
09:21:42 Also I understand people are not only going to give
09:21:45 you information up front, you have to ask for it
09:21:48 sometimes.
09:21:48 So I think this process we are in, how we are running
09:21:51 the meeting, is very helpful, very good, and I hope
09:21:54 that we continue to use the process that we've now.
09:22:00 Not only for us but for the community.
09:22:01 People are watching what worry doing.

09:22:03 They are watching the CRA and they are watching this
09:22:05 board.
09:22:05 Thank you.
09:22:05 >>GWEN MILLER: Thank you.
09:22:08 And continue the work.
09:22:09 You got the suggestions and now you can go forward.
09:22:11 >>MARK HUEY: Board member Scott made a good pointed I
09:22:15 forgot to make, that in addition to the reporting we
09:22:18 do, the reporting we do verbally in the community, we
09:22:21 also are open for business to answer questions from
09:22:24 this board and in the community, and we do that almost
09:22:28 on a daily basis we are getting questions about
09:22:30 projects and about budget status.
09:22:33 So thank you very much.
09:22:35 >>GWEN MILLER: Mr. Miranda has one more.
09:22:37 >>CHARLIE MIRANDA: No, no, not a question for him.
09:22:39 I forgot to make a statement.
09:22:40 Because you know I memorize everything I see.
09:22:43 What I don't see I don't memorize.
09:22:44 So when I introduced our friend from the European
09:22:48 parliament, and I mentioned she is with a guest, Kathy
09:22:53 Castor's office, I forgot to mention her name, Kerry

09:22:56 Eisenbach. And I'm sorry. I apologize.
09:23:02 But you weren't part of my agenda.
09:23:03 So my mind doesn't pick it up.
09:23:05 >>MARK HUEY: Item 3 relates to one of the important
09:23:08 initiatives that we worked on over the past year in
09:23:13 terms of putting an arts plan in place that really
09:23:18 elevated the role of arts in terms of economic
09:23:22 development, we have done for the Channel District,
09:23:24 but as you saw in the report that you improved it, but
09:23:28 also challenged us to think more broadly than the
09:23:31 Channel District.
09:23:31 We provided a written report and are glad to provide
09:23:35 you a written report monthly about the status of how
09:23:39 that plan is unfolding and its implementation.
09:23:42 And so we have done that.
09:23:44 It's on the agenda today.
09:23:46 I don't know that we'll put it on the agenda every
09:23:48 month.
09:23:48 But we will commit to providing you a written report,
09:23:53 much as we have this month.
09:23:59 >>LINDA SAUL-SENA: Thank you.
09:23:59 The reason that we asked for this is because we had

09:24:02 the meeting the other evening in the Channel District,
09:24:06 CRA members as well as the public weren't completely
09:24:09 up to speed, and this is really excellent.
09:24:11 This is an update.
09:24:13 And one of the things we can do, because our meetings
09:24:17 are televised, is publicize what's going on.
09:24:20 I know there's a web site under construction right
09:24:22 now.
09:24:23 I had a couple of questions.
09:24:25 One is, what is the launch date that you anticipate
09:24:29 for the web site?
09:24:33 >> I'll have Bob McDonough come up, the downtown
09:24:38 district manager.
09:24:39 He's been taking the lead on this.
09:24:40 >>> Good morning.
09:24:42 Hopefully, the web site will be launched in December
09:24:45 or January.
09:24:46 We are looking for a launch in November of the
09:24:52 newsletter which I believe is a copy affixed to your
09:24:55 report as well.
09:24:56 So on both days a newsletter on a quarterly basis and
09:24:59 then the web site will be up and running in December.

09:25:06 >> I'm very excited about what will be happening soon,
09:25:10 the red party in December, the Lights on Tampa project
09:25:14 in January.
09:25:17 It would be great to have this publicized as part of
09:25:21 the events because I anticipate a lot of people will
09:25:23 be attending this event.
09:25:27 >>> Our goal is to have at least one public event per
09:25:29 month in the district.
09:25:32 And we are starting to get some real good momentum
09:25:35 with that right now.
09:25:36 And the more events we have the more suggestions we
09:25:39 get.
09:25:39 I see a lot of enthusiasm by people in the
09:25:41 neighborhood.
09:25:41 So I'm encouraged by it.
09:25:43 >>LINDA SAUL-SENA: That's great.
09:25:44 And I think you will also be able to get volunteers
09:25:46 and spread the word, and Madam Chairman, I think that
09:25:50 at the very least we should have a written report on a
09:25:53 monthly basis just to keep us up on what's going on
09:25:58 and to be able to spread the word in the community.
09:26:00 Thank you.

09:26:00 This is very good.
09:26:01 >>GWEN MILLER: Thank you.
09:26:02 Item number 4.
09:26:12 >>MARK HUEY: Probably the most significant planning
09:26:14 effort we have underway now is the East Tampa
09:26:17 strategic action plan.
09:26:18 And you have received updates periodically throughout
09:26:21 that process from our consultant URS, and they are
09:26:26 here today to update you again, and I'll invite Keith
09:26:31 Greminger, the point person on this planning
09:26:35 initiative.
09:26:38 >>> Thank you, Mike.
09:26:40 Keith Greminger, the planning director for URS, lead
09:26:43 consultant for the East Tampa CRA strategic action
09:26:46 plan.
09:26:49 Hopefully we will be pulling up the PowerPoint here
09:26:52 shortly.
09:26:53 What we'll do is walk you through an update, where we
09:26:56 have been, where we are going, and a time line in
09:26:59 which we can deliver this to you
09:27:39 >>> They don't have it?
09:27:40 >>GWEN MILLER: Not yet.

09:27:42 They don't have one.
09:27:47 >>> Can we use the Elmo?
09:27:51 >>GWEN MILLER: Sure.
09:27:51 >>> I guess we can just go through this.
09:27:54 We're back.
09:28:04 We went through a number of meetings that we presented
09:28:07 to the council, starting back when we initially began
09:28:11 this, back in October of 2006 is when we really
09:28:16 initiated it.
09:28:17 We have had periodic updates to you as a board
09:28:22 starting in June, going all the way through till I
09:28:25 think the last one was this past June, 2008.
09:28:29 So with that a number of workshops, we have been out
09:28:32 in the community dozens of times.
09:28:34 So from that, we put together our plan and basically
09:28:39 it provides future direction for the redevelopment of
09:28:43 the community, generates the private sector interest,
09:28:47 gets the community involved and those outside the
09:28:50 community involved in the process.
09:28:52 From that creating jobs, creating general economic
09:28:57 growth patterns that we can support and provide the
09:28:59 quality of life in East Tampa as an improved position.

09:29:03 Basically, it transformed East Tampa into a vibrant,
09:29:10 active community.
09:29:16 We have had several strategies that we put together.
09:29:20 First and foremost -- I got some notes on some of
09:29:30 these but you will see my notes -- there are a number
09:29:34 of strategies.
09:29:35 One, first and foremost was invest in neighborhoods.
09:29:39 We want to improve the quality of life within East
09:29:41 Tampa, create a positive image within the CRA.
09:29:44 That's one of the things that we believe is readily
09:29:46 accessible within East Tampa.
09:29:50 We want to encourage that self-reinvestment, want to
09:29:55 keep shops and businesses there within the community.
09:29:59 To stimulate the private sector investment.
09:30:01 How do we do this?
09:30:02 We go about this through neighborhood amenities and
09:30:07 infrastructure upgrades, basically some safety and
09:30:09 just enhancement to the aesthetic, how it looks, code
09:30:13 enforcement, we are supporting that through the
09:30:15 program.
09:30:16 The clean team and the environmental.
09:30:20 Also we need to identify the multimodal opportunities

09:30:23 that take place there from anesthetic standpoint as
09:30:26 well as a function, how people move around.
09:30:31 Historic preservation is part of East Tampa, we want
09:30:35 to promote that especially on the southern end of the
09:30:38 district as it abuts next to Ybor City.
09:30:42 We initiate several pond improvements, basically
09:30:45 creating these as open space parks throughout the
09:30:48 district.
09:30:49 And then we are going to work with the in-fill housing
09:30:54 opportunities as well as the rehab of development.
09:30:59 This is a graphic that begins to show a little bit of
09:31:02 that.
09:31:03 And what we have done is gone through, through our
09:31:06 inventory and identified all the parks, all the
09:31:09 schools, where these ponds and open spaces exist,
09:31:14 where the trails and core oh doors come up to the CRA,
09:31:17 and make sure that we have improvements from our
09:31:19 walkability standpoint.
09:31:21 >>LINDA SAUL-SENA: Wait a second.
09:31:23 >>> Hillsborough Avenue on the top there.
09:31:32 I-4 on the bottom.
09:31:35 So with that we have identified all these

09:31:38 infrastructure pieces within the community.
09:31:39 And then a plan for connectivity, where the trail
09:31:43 should go, where bicycle trails could possibly take
09:31:45 place, improve sidewalks, connectivity, all this is
09:31:49 part of bringing this neighborhood improvement up.
09:31:54 The next planning strategy that we discussed was
09:32:04 obviously again improvement in appearance and other
09:32:09 multimodal functions, and the investment to create a
09:32:12 highly visible gateways along the corridor.
09:32:17 Right now through our meetings and understanding with
09:32:20 HUD, East Tampa is the high -- Hart, East Tampa is the
09:32:23 highest ridership without a doubt so we wanted to
09:32:26 develop more walkable neighborhoods, provide room and
09:32:29 amenities for multimodal travel and increase the
09:32:32 connectivity within the community.
09:32:35 Improve the business corridor safety and aesthetics.
09:32:40 Obviously this goes to market appeal to attract more
09:32:42 businesses there.
09:32:43 We want to positively delineate the CRA from its
09:32:47 surroundings, understanding how that works, both
09:32:51 internally, as well as enhance the way finding, how
09:32:57 people move around in the community.

09:32:59 Again all this is to help stimulate the private sector
09:33:02 investment.
09:33:02 How do we do that?
09:33:04 Well, the streetscaping, installing the signs and
09:33:07 gateways we have identified, working with the
09:33:09 community.
09:33:10 We also have a commercial improvement program that we
09:33:13 want to move forward with, certain areas.
09:33:15 And I think you read something about that in the paper
09:33:18 as well.
09:33:19 That will be city-wide.
09:33:20 Code enforcement, the clean team environmental
09:33:26 detective, getting rid of the blight in the community.
09:33:30 And then as discussed earlier the public art aspect of
09:33:32 the investment there.
09:33:35 This graphic again shows the circles represent the
09:33:41 various gateways we have identified around the
09:33:44 periphery.
09:33:44 This is the largest CRA in the United States.
09:33:46 And it's huge.
09:33:48 And not only are the gateways to the CRA, but also on
09:33:52 the eastern side gateways to the city.

09:33:55 It may be a little hard to pick up all the corridors
09:33:59 identified for planning improvements that you see the
09:34:04 Lake Avenue right-of-way there in the center is one
09:34:05 that has taken place, the 27th Street is underway
09:34:11 right now.
09:34:12 Again the major corridors and gateways are identified.
09:34:16 In doing those gateways and those corridors, one of
09:34:20 the things we looked at is deliverable of those
09:34:22 corridors, and that public realm.
09:34:26 And this is a graphic, you can see it on the
09:34:31 right-hand side there, the photograph, of Lake Avenue,
09:34:34 that it's been improved, but also a depiction of what
09:34:37 we call the outdoor room, or the streetscape, bicycle
09:34:46 movement, pedestrian movement, outdoor seating areas,
09:34:53 the facade, so that whole public realm is understood
09:34:57 and enhanced as we go through and make these
09:34:59 improvements.
09:35:04 The next strategy is incentivizing projects,
09:35:10 identifying those areas where opportunities exist.
09:35:14 We are going to track employment.
09:35:17 We want to identify the retail void, in meeting with
09:35:22 the community continuously, made aware of the void

09:35:28 that are missing in Tampa and how do we feel those?
09:35:30 How do we attract those developments into this
09:35:33 community as well as some of the national anchors?
09:35:36 Balancing that with expanding the existing businesses,
09:35:39 so having that good mix of both local and national
09:35:42 retailers within the CRA.
09:35:45 We want to increase the TIF revenues.
09:35:48 Basically what this is about.
09:35:49 I told the council this is an investment account.
09:35:55 How do we grow this?
09:35:56 And that's again to stimulate the private sector
09:35:58 investment.
09:35:59 How do we do this?
09:36:00 We look at the large scale and small scale incentives,
09:36:04 who needs help getting their projects underway?
09:36:07 The business expansion incentive can take place in
09:36:10 many forms.
09:36:11 And we'll look at that on a per project basis.
09:36:13 The infrastructure improvements, adjacent to these
09:36:17 investments.
09:36:17 We found in talking with the private sector
09:36:19 development community that that's largely what they

09:36:24 look for, try to find these investments that have been
09:36:26 made and the improvement of the infrastructure and
09:36:29 they will follow, and then make these opportunities
09:36:33 come to fruition.
09:36:35 With land assemblage.
09:36:38 This is a look at the overlay you saw in the previous
09:36:41 graphic, the gateway.
09:36:44 These are the areas of interest.
09:36:46 Area A is the 27th -- 22nd street, and
09:36:53 improvements there.
09:36:54 B is our northeast gateway at 47th and
09:36:58 Hillsborough Avenue. This is where we believe we have
09:37:01 an opportunity to clean up the existing trailer parks
09:37:04 that sit up there and provide an opportunity for
09:37:07 large-scale development with the land assemblage
09:37:10 there.
09:37:12 C down in the southeast corner is the initiation of
09:37:14 the Nomus site and how that moves forward.
09:37:22 We are going to need to attract passers-by on I-4 into
09:37:26 their property.
09:37:27 And then D, actually a couple of projects could happen
09:37:33 there, the fun land drive-in theater as a

09:37:36 redevelopment site, as well as the existing farmers
09:37:39 market.
09:37:40 The farmers market has a huge parking lot in front of
09:37:43 it.
09:37:44 The farmers market is a great amenity to the
09:37:46 community, and the opportunity to capitalize on that
09:37:48 property in front of it will be one of the ideas that
09:37:52 we will bring forward.
09:37:53 That in conjunction with the Hillsborough Avenue as a
09:37:56 transit corridor, and opportunity and fought for the
09:38:00 light rail.
09:38:01 This is a graphic looking at that southeast corner,
09:38:05 the Miller in hotel.
09:38:07 You can see in -- the Miller in hotel.
09:38:10 That was an anchor extend ago round the Miller in
09:38:15 hotel and as an anchor development.
09:38:17 Just behind that you have an investment by the school
09:38:19 board to build a new school there, the city then also
09:38:23 followed up with investments of that park.
09:38:26 So that is a catalytic area, we see where does this
09:38:29 investment take place that private developers are
09:38:31 looking for, to come in and continue to improve that?

09:38:34 Then on a larger scale on the east side of that, the
09:38:37 other anchor along 40th is another opportunity.
09:38:40 There's a salvage yard there, auto salvage that we
09:38:43 think is an opportunity to redevelop that.
09:38:45 We have these two anchors on either side of the
09:38:48 Highland community than we can then tie together with
09:38:51 the pond that's on the north.
09:38:52 You see where it says open space following up pond
09:38:55 improvement program.
09:38:56 So you have a park on the north, a park on the south,
09:38:58 connecting those two together and then the
09:39:01 redevelopment of Melrose Avenue to D.O.T. funding and
09:39:06 other to create that linear park that the community
09:39:09 can then access all of this together.
09:39:17 The fourth strategy we are looking at is obviously
09:39:20 foster business growth.
09:39:21 We want to expand and improve the appearance of
09:39:24 existing buildings, in particular I mentioned 27th
09:39:28 street and how we work on that.
09:39:32 Jobs from within the community.
09:39:34 Again we talk about bringing in these national chains.
09:39:36 There are a lot of good retail and commercial

09:39:39 opportunities that currently reside within East Tampa
09:39:41 and how do we foster those?
09:39:43 And again all this is to stimulate the private sector
09:39:45 environment.
09:39:47 This is to assist with that.
09:39:48 How do we do that?
09:39:49 We talked earlier about the facade improvement program
09:39:53 that we would push forward.
09:39:54 We want to target business recruitment.
09:39:56 How do you bring businesses to this area?
09:40:02 Expansion incentives for existing businesses that are
09:40:04 there, as well as revolving loan fund, and
09:40:09 infrastructure assistance.
09:40:10 Again, this is where assistance comes in with these
09:40:14 improvements.
09:40:14 Then also more importantly as we will at the zoning of
09:40:17 this, the mixed use zoning designations with keynote
09:40:23 and key corridors within our plan.
09:40:26 This real quickly is an impression that we gave, as we
09:40:32 looked at the 27th Street shops that are along there,
09:40:34 how they could be improved, how they could be
09:40:37 reshaped, going along with the corridor improvements

09:40:39 that are currently underway, how do we then follow up
09:40:42 with helping these individual property owners there.
09:40:49 The last planning strategy that we identified is
09:40:54 preparing for light rail, and the redevelopment that
09:40:57 is with that, transit oriented development.
09:41:00 So we want to make sure that we are going to reduce
09:41:03 the transportation barriers.
09:41:05 Again as I mentioned earlier, East Tampa is the
09:41:07 largest use of transit within our community right now.
09:41:13 We want to be at the forefront capturing these
09:41:16 opportunities by being proactive on recognizing those
09:41:21 areas of opportunities and bringing that forward.
09:41:23 And again, how do we bring this to stimulate the
09:41:26 private sector investment?
09:41:28 We consider the enhanced bus service, working with
09:41:31 Hart, understand how they can continue to enhance
09:41:33 their service to the community.
09:41:35 We have also identified the light rail corridor
09:41:39 through the TBARTA plan and where those opportunities
09:41:42 exist, so that can give us an idea where land
09:41:45 assemblage can take place and may be needed to
09:41:48 increase the transit oriented development

09:41:50 opportunities.
09:41:51 The mixed use of the multimodal corridors will be
09:41:56 absolutely apparent, mixed use also means mixed
09:41:59 income.
09:42:00 So having the opportunity to be able to have a variety
09:42:03 of resources, to help fund these developments, and
09:42:07 then implementation of the zoning, incentives, which
09:42:09 support the light rail.
09:42:10 There is a whole strategy behind that transit oriented
09:42:15 development.
09:42:15 Basically based upon the compact development program.
09:42:20 And this is a graphic very quickly, Hartline's current
09:42:25 transportation within that.
09:42:26 And you see the corridors on the north, along
09:42:29 Hillsborough.
09:42:29 Again the larger the dot, the more the ridership.
09:42:34 Hillsborough Avenue is immense, as is Nebraska Avenue,
09:42:39 22nd street, and Martin Luther King.
09:42:41 Those are the primary transit corridors, and how they
09:42:44 line up with the TBARTA plan will be important as we
09:42:48 move forward.
09:42:51 Very quickly, here is the identification of some of

09:42:53 the transit stations in the TBARTA plan taking
09:42:59 advantage of the existing rail line that connects not
09:43:00 only to Ybor, downtown, USF, a very important
09:43:09 corridor.
09:43:14 Again as we look at this, my notes here as well, as we
09:43:18 move forward, the financial outlook.
09:43:20 We have looked at this in five-year increments to
09:43:24 2010, 2014.
09:43:28 The TIF revenues -- and we worked with the city
09:43:32 finance department, and been very conservative how
09:43:34 this growth looks but as you can well imagine over the
09:43:39 past month and year we have been very diligent about
09:43:41 looking at this.
09:43:42 But we believe within that five-year time frame the
09:43:44 revenues could be anywhere from 31 to $35 million.
09:43:48 So as we move forward, the additional revenue growth
09:43:52 consideration would come from an opportunity to
09:43:54 bonding, with the Strand case has finally been
09:43:57 resolved, bonding is available to us, so we want to
09:44:00 low at that as an opportunity to accelerate
09:44:04 construction, supporting of the large developments
09:44:08 that will be coming our way, as well as promote

09:44:14 positions to make aesthetic improvements within the
09:44:17 community.
09:44:17 Again that first five years we believe a 15 to $20
09:44:20 million bonding capability can take place.
09:44:23 Then within the next five years, 2015 to 2019, we see
09:44:28 the revenues continue to grow, anywhere between 40 to
09:44:31 $58 million.
09:44:33 Obviously what we'll have to do is constantly
09:44:35 reevaluate this, understanding as we have seen how
09:44:39 quickly the market changes, and understand what the
09:44:42 prioritization will be, and get improved costs.
09:44:45 We have done some costing analysis put in 2008
09:44:49 dollars.
09:44:50 How do those projections spread out with the increased
09:44:53 revenue?
09:44:53 Again through that period, we believe that there could
09:44:56 be up to $25 million in bonding capability.
09:44:59 Again, using that bonding as an opportunity to
09:45:03 accelerate, make improvements that can't be handled by
09:45:09 the regular TIF growth.
09:45:11 So largely, right off the bat, our initial priorities
09:45:14 would be looking at the 22nd Street enhancement, the

09:45:19 beginning of that construction, improvement program,
09:45:25 keeping retail moving in a forward direction, housing
09:45:30 rehabilitation, a big portion of our plan we are
09:45:32 moving forward with, and then supporting other
09:45:33 programs such as the clean city, the environmental
09:45:37 protection and such.
09:45:38 These are all important aspects of not only capital
09:45:40 improvements but program support as well.
09:45:43 In general, East Tampa's future is very bright.
09:45:49 And this graphic shows how it sits strategically
09:45:53 within the city.
09:45:54 It's a very healthy and stable community.
09:45:57 We want to increase the walkability and livable
09:46:00 aspects of this.
09:46:03 Infrastructure improvement, Streetscape upgrade, is a
09:46:06 big portion of what we will bring to the table as we
09:46:08 move forward.
09:46:09 The transportation linkage, must have those.
09:46:17 And increasing the variety of housing opportunity that
09:46:20 takes place within the East Tampa CRA will be
09:46:23 important.
09:46:23 And obviously creating additional employment.

09:46:27 As you can see, East Tampa really does sit in the
09:46:29 heart of the community between really three major
09:46:34 employment centers, downtown, USF and the emerging
09:46:38 entertainment district to the east, with the
09:46:41 fairgrounds, and hard rock so the connectivity will be
09:46:46 absolutely important.
09:46:48 And, lastly, where worry at.
09:46:53 Making the presentation to you today, this update.
09:46:56 R.
09:46:57 Hopefully within the next 30 days or so we will be
09:46:59 bringing you a draft, a final draft.
09:47:05 We are crafting that right now.
09:47:06 So to that, we are going to go back to the community
09:47:10 advisory committee, get their input as well.
09:47:12 Our next board meeting will be mid December.
09:47:14 And then roll the plan out to the community.
09:47:18 Make it available online, post it.
09:47:20 You have a full copy of it.
09:47:22 It's a fairly lengthy program.
09:47:24 And then through that hopefully to bring it to you in
09:47:28 February for your approval.
09:47:30 So with that, I will open it up to any questions.

09:47:32 And I apologize for the PowerPoint or lack thereof.
09:47:36 >>GWEN MILLER: Ms. Mulhern.
09:47:39 >>MARY MULHERN: I have a number of questions.
09:47:41 Some of them are for you, and maybe some of them are
09:47:44 for Ed or Mark Huey.
09:47:49 One question I had was you talked about the revolving
09:47:53 loan program.
09:47:55 Is there something that we have available now?
09:47:58 Or is that something that you are proposing to put
09:48:03 into --
09:48:05 >>> That would be a new program.
09:48:06 And we are actually still doing due diligence.
09:48:09 Remember what Keith is sharing with you is sort of the
09:48:11 direction of the plan.
09:48:12 And that's one area that we are doing due diligence.
09:48:21 Part of our interest in East Tampa is really to
09:48:23 encourage more entrepreneurial growth of business in
09:48:27 East Tampa but it not an easy thing for governments to
09:48:29 do.
09:48:29 I'll be honest with you.
09:48:30 So what we have been doing, and Keith and his team are
09:48:33 doing research, we have as well, to see if we can't

09:48:39 come up with what's been described summary with the
09:48:42 revolving loan program but it will be done with the
09:48:44 private sector with, private sector lenders in
09:48:47 partnership, and so we are exploring that, and it's
09:48:50 again part of our real interest in trying to encourage
09:48:54 business, local business growth within the district.
09:48:58 But it not all come together yet, Mary.
09:49:00 >>MARY MULHERN: I think when you started talking about
09:49:06 this was before the meltdown of the financial system.
09:49:10 And one of the things, one of the positives things
09:49:15 that come out of that is the awareness that the
09:49:17 smaller banks and credit unions are really the kind of
09:49:22 safe place for people to do business.
09:49:24 So I hope that you are going to look into maybe
09:49:26 helping East Tampa establish a credit union, or
09:49:34 supporting already existing -- I know throws at least
09:49:37 one there.
09:49:38 >>> Financial is one of the major players and they
09:49:44 will be one of the folks talks talking about this
09:49:49 program.
09:49:51 >> And I really have a sense the smaller the better,
09:49:54 and the better they know the community.

09:49:55 So that's good to hear.
09:49:57 I hope we move forward with that quickly.
09:50:03 I had a question that came up from residents in East
09:50:06 Tampa, with the new stormwater ponds, or whatever we
09:50:11 are calling them.
09:50:13 There is a question about the landscaping maintenance,
09:50:16 and how it's kind of overgrown.
09:50:18 And I'm just trying to figure out what I can tell them
09:50:21 about who is responsible for trimming around those
09:50:28 areas.
09:50:28 >>> Ed Johnson, East Tampa manager.
09:50:32 The maintenance on the Fairoaks community lake -- and
09:50:37 please continue to call that, it not a retention
09:50:40 anymore, it Fairoaks community lake -- we are
09:50:43 utilizing funding from our East Tampa clean city
09:50:46 division.
09:50:48 We fund clean cities annually, and they utilize that
09:50:53 funding to do a special cleaning program, and they are
09:50:58 aware that the responsibility for maintenance is going
09:51:01 to be jointly conducted with clean city and the Parks
09:51:06 Department.
09:51:07 And the Parks Department has one of their

09:51:10 superintendents is out there almost daily, and kind of
09:51:13 reports to us as to what's going on there, and --
09:51:21 >>MARY MULHERN: That's one area, the Fairoaks area.
09:51:23 I think there were some other.
09:51:24 I don't remember.
09:51:25 I wrote it down somewhere.
09:51:26 I don't remember which one in particular but I don't
09:51:28 think it was that one.
09:51:30 It was another pond they said was getting --
09:51:33 >> The maintenance of the ponds themselves are the
09:51:35 responsibility of the stormwater department.
09:51:39 With the exception they only take care of up to the
09:51:44 water's evenly, then after that it's the Parks
09:51:46 Department, and Parks Department has every one of
09:51:49 those ponds on a maintenance schedule.
09:51:52 They get cut a couple of times a year.
09:51:54 >> There's the parks that does the tree trimming?
09:52:03 >>> Yes.
09:52:04 >> So they should call Parks Department?
09:52:06 >>> If you find out exactly which pond it is, let me
09:52:08 know, and I can get that information to the
09:52:11 responsible folks.

09:52:11 >>MARY MULHERN: Okay, thanks.
09:52:14 Then the other thing I wanted to bring up probably to
09:52:17 you, Keith, is this is interesting, this Matthew --
09:52:21 this map you showed us of where the most intense --
09:52:27 >>> The Hartline ridership?
09:52:29 >> Yes.
09:52:30 And I think it's interesting, because I have been
09:52:31 looking at -- we have now a map of where the former
09:52:36 streetcar lines ran.
09:52:44 I'm concerned that what TBARTA is planning and even
09:52:47 what the MPO is looking at for a real plan might not
09:52:51 be in the already most highly used corridors for
09:52:55 public transportation.
09:52:57 I mean, we are just log at this map.
09:52:59 And we don't have the color version which was helpful.
09:53:01 But it really looks like Nebraska is the biggest one.
09:53:07 Perhaps 22nd street might be second.
09:53:10 But it looks to me like Nebraska is a big corridor,
09:53:15 and I think the rail plan right now for TBARTA is
09:53:20 going but the north-south part is going along 40th
09:53:23 Street?
09:53:25 >>> It's basically the CSX corridor.

09:53:30 >> I'm a little concerned the way we are moving
09:53:33 forward with the rail planning because we are talking
09:53:35 about using an existing freight corridor, which isn't
09:53:38 necessarily where the demands and growth is going to
09:53:43 be happening.
09:53:49 If this is part of what you are doing in this study,
09:53:51 maybe look at and encourage the BARTA and MPO to look
09:53:55 at --
09:53:58 >>> The BARTA plan, the light rail plan is the
09:54:03 complementary transportation, working with Hartline.
09:54:05 So it's not the one to replace the other.
09:54:08 And that's where again the intersection of the
09:54:11 ridership will be the important area.
09:54:14 And that's why we have identified really, and TBARTA
09:54:18 has identified the Hillsborough TSX corridor
09:54:23 intersection is going to be a very unique opportunity.
09:54:26 And as you come down further MLK is that location is
09:54:30 just a few blocks off of 22nd street so repositioning
09:54:37 of where the depot may be, drop-off.
09:54:40 And again these are multimodal stations.
09:54:44 So there will be adjustments in the Hartline plan and
09:54:47 the rail plan.

09:54:53 As these plans move forward and come into fruition.
09:54:57 >> I may be the only person talking about this but I'm
09:54:59 not going to stop talking about it because I think it
09:55:02 important and I think people are probably going to
09:55:03 come around to see when we get closer to trying to
09:55:07 actually build the rail line, that it may not make
09:55:15 sense as far as demand but also cost that we are going
09:55:18 to be able to afford what the CSX people are going to
09:55:22 want.
09:55:22 And I think it's clearly an East Tampa issue.
09:55:27 So I hope that we'll keep looking at that.
09:55:29 Because I think we already have the right-of-way on
09:55:31 the road.
09:55:32 So if we were going to put light rail in existing
09:55:37 right-of-way, it might be something we could do
09:55:40 incrementally, and it wouldn't be, just with the
09:55:45 economic climate changing so much, it might be more of
09:55:48 a real possibility than the big plans for putting in a
09:55:53 new -- I just look at this and think, this map, and
09:55:58 you have got the railway over here to the east, when
09:56:03 the usage is to the west of that.
09:56:06 >>> Again I believe the adjustments will be made as

09:56:09 the plan gets further resolved.
09:56:11 And those are the things you want to take advantage
09:56:13 of, is the combination of the various modes of
09:56:19 transportation.
09:56:19 >> I think assistance since you are log at it, you
09:56:21 seem to be the one that's log at it the most at the
09:56:24 local level in East Tampa.
09:56:25 >>> I would love to have the old trolley map.
09:56:31 >> I'll e-mail it.
09:56:32 >>> Thank you.
09:56:33 >> Then I have one other question.
09:56:39 No, that was it.
09:56:44 Thanks a lot.
09:56:45 >>GWEN MILLER: Ms. Saul-Sena.
09:56:47 >>LINDA SAUL-SENA: Very exciting plan.
09:56:50 I'm pleased to see that we are moving ahead.
09:56:52 I had a couple of questions about making -- helping
09:56:55 small business in the area.
09:56:56 And that is, I know that very successfully on a global
09:57:00 level there is a program of microloan, very small
09:57:03 loans to very small businesses which now are just
09:57:06 maybe just getting started.

09:57:07 And then also a step up from microloans that move
09:57:11 people's businesses that might be in their garage or
09:57:13 in their house into a storefront.
09:57:16 And I wonder if that was part of the thinking that you
09:57:18 are employing.
09:57:20 Or refinement.
09:57:21 Because I think that we need the entire spectrum of
09:57:24 business.
09:57:24 We need from the person who wants to take something
09:57:29 that's a hobby into a business, a business into a
09:57:31 storefront, a storefront into a larger scale.
09:57:34 And I wondered how we are working with local lenders
09:57:38 to show them that East Tampa is a legitimate place to
09:57:41 loan money.
09:57:41 Is capital really tight there?
09:57:43 Is it something that -- just years ago in Hyde Park
09:57:47 you couldn't get banks to loan money for housing in
09:57:50 Hyde Park because obviously it was an old rundown
09:57:53 community, and there was a team of city neighbors and
09:57:56 bankers who got together, identified the problems, and
09:57:59 that sort of eased the concerns of the bankers in
09:58:02 terms of lending money for old houses in this rundown

09:58:05 neighborhood which was probably some of the best loans
09:58:08 they ever made.
09:58:09 In East Tampa, I don't know for a fact but I would
09:58:11 assume that capital is challenging to get, and I would
09:58:14 assume that what you are proposing here is that the
09:58:16 city works with a consortium of bankers, so that they
09:58:20 can fulfill their community reinvestment act
09:58:23 obligations, not only do that but feel good, and we
09:58:27 can make the money available to people.
09:58:29 Are we doing that?
09:58:31 >>> We are hopeful that this plan will be publicized,
09:58:35 and basically flush out those small entrepreneurial
09:58:40 businesses to be made aware that these opportunities
09:58:43 exist, and slowly bringing those forward.
09:58:45 As mark mentioned earlier, grow financial is already
09:58:49 currently in the community, looking at several
09:58:52 investment opportunities, and how we bring, as was
09:58:56 pointed out earlier, other financial institutions.
09:59:00 On a smaller scale that can help marry with
09:59:03 opportunities that people come forward with once this
09:59:06 plan is released.
09:59:07 >> Who will be responsible for making this happen?

09:59:10 Mr. Johnson?
09:59:11 >>> I would assume.
09:59:14 The buck stops.
09:59:15 >> Then I'll start sending you all these great
09:59:18 articles I have read about how other communities have
09:59:20 really done all this microfinances to grow
09:59:24 neighborhoods and local businesses.
09:59:25 >>THOMAS SCOTT: Let me be clear, this is a draft, it's
09:59:36 a working document.
09:59:38 I think we need to be very clear.
09:59:42 It's my understanding the advisory board has not had
09:59:45 opportunity to weigh in on this.
09:59:46 So it is a working document.
09:59:52 That's number one.
09:59:53 Number two is in regards to the light rail, which
09:59:56 addressed my question early on, but to Councilwoman
09:59:59 Mulhern, you have to understand that -- and I think
10:00:02 you said that I guess you are dialing around for your
10:00:10 potential stop but it may be adjusted.
10:00:12 The key is, getting them on the map and getting them
10:00:15 in place.
10:00:16 That's the issue.

10:00:16 So that once the plan is moved forward they are
10:00:20 already there, and all you have to do is -- that won't
10:00:22 be a big issue, I don't think, once TBARTA moves
10:00:28 forward in Hillsborough County, that light rail and
10:00:35 the community supports that and they can make those
10:00:38 adjustments, so forth.
10:00:39 I just want to be clear on that.
10:00:41 In terms of the -- we start talking about the loans
10:00:44 and all of that now, I think on our agenda today, I
10:00:47 saw a facade which also will help some of the small
10:00:50 businesses as well.
10:00:51 And I think they are going to provide information for
10:00:53 us on that.
10:00:54 So I think worry all thinking the same thoughts and
10:01:00 those very good.
10:01:02 But if you did not get it oh facade that can be a
10:01:10 source of revenue, and I upper we have about $800,000
10:01:15 available, perhaps even more as we go forward.
10:01:17 There again there's opportunity for small businesses
10:01:20 in East Tampa, and throughout all the CRAs.
10:01:29 So I think that we are on the right track.
10:01:33 And administration is on the right track in addressing

10:01:36 these issues, and concerns that we raised in the past,
10:01:38 and moving forward.
10:01:40 But more important thing is that this here is a
10:01:42 working document.
10:01:43 It is in draft format.
10:01:46 And I think that you will bring back, you say, in
10:01:50 February?
10:01:51 >>> Yes, sir.
10:01:52 Again it will be a working draft up until you approve
10:01:54 it.
10:01:55 And we are meeting, actually, this afternoon.
10:01:58 We are going to get together with the community
10:02:00 advisory community again.
10:02:03 And this document, as much as RS would like to take
10:02:10 credit, it a combination of the city and community
10:02:12 that pushed this forward, all in response to multiple
10:02:14 workshops and presentations and input that we have
10:02:18 gotten from the community to get to this point.
10:02:21 With the light rail issue, Chairman Scott, you are
10:02:25 absolutely correct.
10:02:26 We hope that we move from the question of when to
10:02:30 where soon.

10:02:30 And that's what we are looking forward to.
10:02:33 And that will be an proportion.
10:02:34 And facade improvement.
10:02:36 This will be a city-wide plan.
10:02:38 But we are focusing on areas and opportunities that
10:02:40 can exist within the community, retention of existing
10:02:44 businesses, for opportunity as well as attracting
10:02:48 other businesses, the retail deficiencies that have
10:02:51 been recommended by the community as well as the
10:02:56 national chain.
10:02:57 >> I know when you raised the issue about funding
10:03:00 earlier, it was my understanding it there has not been
10:03:04 municipal bond issue this year given the financial --
10:03:08 what's going on with the financial market and all
10:03:10 that.
10:03:10 So that's the issue.
10:03:12 That's become very challenging, too, I guess.
10:03:15 J as we looked at our plan on the financial side,
10:03:18 again, understanding what the growth rate will be, if
10:03:24 it is achievable, what the expenditure, capital costs
10:03:26 would be, and then identifying how we can actually
10:03:30 balance this budget throughout the year, and when the

10:03:42 opportunity comes forward, Sprucing up and cleaning
10:03:44 up, we will then have the opportunity to bond at that
10:03:48 point in time and it may be bonding or commercial
10:03:51 paper, could be a number of opportunities.
10:03:52 >>THOMAS SCOTT: Right.
10:03:55 Very good presentation.
10:03:58 >>GWEN MILLER: Ms. Saul-Sena has a question.
10:04:00 >>LINDA SAUL-SENA: One brief thing.
10:04:03 City Council had a really fantastic conversation last
10:04:06 Thursday about community gardens, and what they bring
10:04:08 to the community, and I haven't heard that
10:04:11 specifically mentioned as part of your planning for
10:04:13 East Tampa, but it seems like it would be a
10:04:15 win-win-win in that community, income production,
10:04:20 putting land to good use so I hope you will include
10:04:26 that.
10:04:26 >>> Absolutely.
10:04:26 As we look forward again, that one graphic kind of
10:04:29 shows the connectivity, not only taking advantage of
10:04:31 the existing park, but trying to identify new parks,
10:04:34 trying to take advantage of the retention and open
10:04:36 space, and pulling that all together, and where

10:04:41 certain business opportunities for our community
10:04:43 garden, another market of some sort would come forth.
10:04:48 >> The other thing of community gardens, we have
10:04:50 testimony from people in communities around, they have
10:04:53 been very successful, is that it creates -- it
10:04:56 underscores a sense of community, is sort of a social
10:04:59 capacity building and it creates just a great core in
10:05:04 the neighborhood where they were.
10:05:05 >>> And I think that leads to a good segue.
10:05:08 I think your section presentation for social compact
10:05:13 and identifying all these opportunities as well.
10:05:15 >>MARY MULHERN: I just wanted to follow up on that
10:05:18 because you did mention the farmers market at
10:05:22 Hillsborough and you were talking about the space in
10:05:24 front of it.
10:05:25 And I would just like to hear what your thoughts are
10:05:29 about what that would be used for.
10:05:32 >>> Well, there's a couple of things going on in that
10:05:34 location.
10:05:35 First off, it is an area that has some stormwater
10:05:40 issues.
10:05:40 So one of the things we first wanted to do is identify

10:05:44 the correction of that stormwater and Croat a
10:05:46 retention pond there.
10:05:48 But as Mr. Johnson mentioned, we will make that into a
10:05:52 lake.
10:05:53 What we would really like to do is make it an asset
10:05:57 and create an internal focus that would also help
10:05:59 support redevelopment around that.
10:06:04 That's a key location for the transit oriented
10:06:06 development.
10:06:07 But the idea is we believe that the farmers market is
10:06:10 a huge asset.
10:06:12 It's probably the longest and greatest farmers market
10:06:14 we have in our community.
10:06:17 So to continue to support their aspect of that to draw
10:06:20 from not only the East Tampa community but the
10:06:22 community at large to come there, by transit, by bus,
10:06:27 by residential and commercial office development
10:06:30 around that.
10:06:34 That is strategic in our plan.
10:06:35 >> What I would like to see is to make certain that
10:06:38 it's going to be something complementary, like maybe
10:06:42 gardens as opposed to putting, you know, you were

10:06:47 talking about attracting national chains or anything
10:06:50 like that.
10:06:50 I think that would be a great place to have a
10:06:57 community gardens, or expanded farmers market, or
10:07:00 local food-related businesses as opposed to, you know,
10:07:05 something else.
10:07:07 >>> Absolutely, that would be a key part of our plan
10:07:10 because we think it such a huge attracter.
10:07:12 >>GWEN MILLER: You are going to meet with the advisory
10:07:14 board and let them decide to come up with --
10:07:17 >>> Oh, absolutely.
10:07:17 All of this is basically our reacting to their input.
10:07:22 And they give us the ideas.
10:07:24 We flesh them out, working with the city staff,
10:07:30 stormwater division, understanding what the needs are
10:07:33 there, and how all those come together.
10:07:35 >>GWEN MILLER: All right.
10:07:37 Thank you.
10:07:43 >>MARK HUEY: Thanks for all the good work your team is
10:07:46 doing, Keith, along with Ed and Michelle and the East
10:07:48 Tampa team.
10:07:49 It's making good progress.

10:07:51 I'll just make a couple observations.
10:07:53 Certainly a challenge for us as we have been finishing
10:07:55 the plan, the economic environment and how we have had
10:07:59 to really reduce the TIF revenue projections we have.
10:08:06 So we appreciate everyone's patience around the city
10:08:08 as we have been working on that.
10:08:11 The next item is an update, actually a report of the
10:08:18 results of the market drill down study that we have
10:08:22 been working on that grew out of East Tampa, and as we
10:08:27 worked with John Talmage is here to make a
10:08:30 presentation to you.
10:08:40 And social compact is a national entity that has
10:08:43 specialized in helping communities understand more
10:08:46 richly what the retail potential, the commercial
10:08:49 potential of their community, their neighborhood,
10:08:52 their city is.
10:08:54 The traditional market sources that retailers use to
10:08:57 evaluate a community like East Tampa and decide
10:09:01 whether or not to open a store there or not, don't
10:09:04 often tell the best story.
10:09:06 And social compact has really pioneered methodologies.
10:09:11 They are very accepted by the private sector to look

10:09:13 at markets.
10:09:14 So we were excited that social compact came to Tampa,
10:09:18 that we have been able to work with them, the city
10:09:20 has, to evaluate our various market opportunities.
10:09:24 And John is here to give you an update on that.
10:09:27 >>> John: I'll take my own shot with the presentation
10:09:36 as well.
10:09:37 I was here about six months ago to inform you when we
10:09:41 began the social compact drilldown, there's a project
10:09:44 that's been sponsored by Citibank and by social
10:09:47 compact itself, and we have finally completed the
10:09:50 analysis.
10:09:51 And while they pull up the PowerPoint, I would just
10:09:56 comment that what our mission is at social compact is
10:10:00 to define the missed population and missed income of
10:10:01 underserved markets throughout the United States.
10:10:06 We have 1.1 million people, in 12 cities so far. We
10:10:09 have found $35 billion in unrecognized economic
10:10:10 income, and from this -- and I will show you a
10:10:14 demonstration at the very end -- an enterprise
10:10:16 solution that will be able to do a variety of things
10:10:18 such as what is the impact of land values to put

10:10:21 community gardens on a block or how do you get a small
10:10:26 mom and pop business like a dry cleaner?
10:10:29 We are in conversations with the Federal Reserve on
10:10:32 how can we use better information to improve
10:10:34 liquidity, and how can we reach CRA goals, that
10:10:41 dollars begin to flow back to the community and
10:10:43 whatnot.
10:10:44 So it gives you a level of strategic decisioning so
10:10:49 you can adjust a larger decision based on accurate
10:10:52 information and new type of technologies that are
10:10:54 available today.
10:10:56 What we are going to start with is the overview of the
10:10:58 CRAs, and what our initial findings were.
10:11:01 And you know better than I do some of the CRAs are
10:11:03 larger than others, some of them are quite large like
10:11:06 East Tampa so the will vary.
10:11:08 But the percentage numbers are all impacted.
10:11:12 As you know, they have dealt with the total
10:11:16 population.
10:11:17 If you were to compare the population of all the
10:11:21 CRAs with the 2000 census we found a 24% increase in
10:11:27 population.

10:11:27 If you were to compare the total population of CRAs
10:11:30 with the most recent estimates which is what the
10:11:34 retailers traditionally use in their demographic
10:11:38 analysis, we found an additional 6,000 people.
10:11:41 And as you go down through the different CRAs you
10:11:43 can see the variety of population shifts, where
10:11:48 there's a lot of new construction such as Channelside,
10:11:50 is actually quite dramatic.
10:11:52 But even in East Tampa, which is a more traditional
10:11:56 community, you see both population shifts compared to
10:11:58 the 2000 census as well as the current.
10:12:03 And I would point out, in terms of comparing the
10:12:06 census, the U.S. conference of mayors we partnered
10:12:09 with and also Congress to work on what is the impact
10:12:12 on this population.
10:12:13 We estimate that a city loses $2200 of federal and
10:12:17 state aid for every person missed by the U.S. census
10:12:20 count.
10:12:20 So if throws an additional 6,000 people, there's a
10:12:24 potential $12 million check that you are due federal
10:12:28 and state aid for these communities.
10:12:31 Total household, the same.

10:12:34 The same kind of numbers.
10:12:37 Let me zip skip now to income.
10:12:39 Income is where we find this dramatic increase.
10:12:43 And I will start with a discussion by methodology.
10:12:48 We put income in both formal and informal economic
10:12:54 income, a methodology that we have had peer reviewed.
10:13:01 Daycare.
10:13:07 Baby-sitting.
10:13:08 Lawn care.
10:13:09 Whatnot.
10:13:09 So what you see here is what the total income of the
10:13:12 community and I will show you next what percentage of
10:13:15 income we see in the informal neighborhood.
10:13:19 Looking at East Tampa, we were very happy and
10:13:24 surprised to see a 27% increase of income captured in
10:13:29 2000 and Wan we found today and how we mined this is
10:13:33 through records and sources where income is captured
10:13:36 in transactions so we are not saying we are projecting
10:13:39 this income but looking at the actual household we
10:13:41 find this income, and we add back to the income in the
10:13:47 community as well.
10:13:48 What's interesting is the new home buyers.

10:13:52 You can discount the database where is there is some
10:13:57 inflation in the data, but the trends are very
10:14:00 positive throughout the entire CRA community.
10:14:05 When you take the numbers together, when you take the
10:14:13 missed population and missed income you come up with
10:14:16 the aggregate neighborhood income.
10:14:19 These are some of the best numbers we have seen
10:14:20 nationwide.
10:14:21 You compare the drilldown with East Tampa again, that
10:14:25 there is a 49% higher aggregated income than what the
10:14:30 census captured, and then there is so what is being
10:14:35 missed is that when a grocery store, Publix or
10:14:39 Winn-Dixie is looking for a site they are not
10:14:43 capturing $45 million of neighborhood income that they
10:14:46 should be considering when they look at their market
10:14:48 potential, and some of the communities like Drew Park,
10:14:53 you can see up and down how these numbers can be but
10:14:56 these are the numbers that ultimately have to be
10:14:58 captured for market selection.
10:14:59 We just did a research project for target, where they
10:15:03 give us all their performance data nationwide, and we
10:15:06 are able to demonstrate to them using their own

10:15:09 performance that there is no correlation with median
10:15:14 household income which is the holy grail of site
10:15:17 selection but a perfect correlation with aggregated
10:15:21 neighborhood income.
10:15:22 And to work on a new methodology for site selection.
10:15:26 You have a question?
10:15:28 >>MARY MULHERN: Yes, I have a question on this.
10:15:30 Just because of the -- all the credit those been
10:15:33 afforded people, is that part of your calculation?
10:15:37 If you are looking at what people are spending, a lot
10:15:40 of that is credit.
10:15:42 And I'm just a little concerned.
10:15:45 I want to hear about the methodology you are
10:15:47 calculating.
10:15:48 >>> I'll go through it.
10:15:49 Let me run through the numbers quickly and then I'll
10:15:52 get to that.
10:15:53 And that's a very important part.
10:15:55 And
10:15:59 Income per acre and density.
10:16:08 $128,000.
10:16:09 That's six times the average of Hillsborough County.

10:16:12 If you want to compare the income per acre for an
10:16:15 urban tract, versus a suburban tract, the market
10:16:20 potential, income potential is much denser here and is
10:16:22 another way of trying to look at vertical development
10:16:25 as opposed to horizontal development, and density is a
10:16:28 good thing.
10:16:30 Median home values.
10:16:32 And I can address the home value as well because some
10:16:43 of what we will be able to provide on the home side,
10:16:45 we have access to all 90 day delinquencies owned
10:16:49 mortgages, we have access to all RESA information
10:16:53 going out five years, all discount rates, I can tell
10:16:56 you what the market rate is of every home, is impact
10:16:59 on adjacent homes on foreclosure, public revenue bonds
10:17:06 or whatnot.
10:17:07 So that is not an insignificant data set to obtain.
10:17:10 And I think it has a lot of impact on the questions
10:17:13 you are asking on credit markets and whatnot as well.
10:17:19 The range of the informal economy around the various
10:17:23 CRAs ranges from a low of 7.6% to a high of 17.5% in
10:17:27 Drew Park.
10:17:28 And so again you can see that's a very substantial

10:17:31 portion of the local economy.
10:17:32 Again, I don't have a measure of that but I do have of
10:17:37 the informal economy.
10:17:39 One of the things we are very happy to have found.
10:17:45 Again, we are mining your data.
10:17:50 About a third of the data we purchased, from
10:17:53 proprietary sources.
10:17:55 Some of this is public data.
10:17:56 So it tells a story.
10:17:57 We looked again at East Tampa.
10:17:59 17% of all homes had pulled permits on them to do
10:18:03 rehab.
10:18:06 That's a tremendous cater of stability in the
10:18:08 neighborhood.
10:18:09 What we find is 6 or 7% for our community.
10:18:12 So there's a home rehabilitation work going on
10:18:17 The fact that permits are being pulled is a very
10:18:20 encouraging sign.
10:18:24 You all know better than I do, crime is falling but
10:18:27 the problem is when you are a gross error whatnot, you
10:18:32 are not -- grocer, you are not able to -- the crime
10:18:39 even at a community level, what happens is you end up

10:18:41 going to the FBI statistical tables and the report to
10:18:44 the MSA, so you don't know what the impact is.
10:18:49 And so what happens is you read what happens on the
10:18:52 front page, and the high profile crimes, in the
10:18:59 community.
10:18:59 So the fact that how the crime rate is reduced,
10:19:04 everything we can show, the household level, if that
10:19:09 were an appropriate thing to do.
10:19:10 But again these are all very positive stories and
10:19:13 trends about Tampa, particularly the East Tampa CRA is
10:19:19 something we are very excited about.
10:19:21 And just to show you some of the things that you can
10:19:23 do with this, is you look at taking these new numbers
10:19:27 and run them through a segmentation analysis, there's
10:19:32 a potential for 98,000 square feet of restaurant
10:19:34 construction.
10:19:37 So the difference between what people spend and what
10:19:39 existing revenues earn is important.
10:19:42 98,000 additional feet of restaurant development.
10:19:46 And then I am going to show one more.
10:19:51 It's meant to be an animation.
10:19:52 But this is Detroit and I apologize, but it's what we

10:19:56 have built out so far.
10:19:57 But we will deliver this to Tampa, to mark and his
10:20:02 team.
10:20:03 We will be in the GIS system.
10:20:04 What you will be able to do with this, you can zoom
10:20:07 in, zoom out, you can draw your own circles, to
10:20:12 calibrate what that market demand is.
10:20:14 You can move at round the city.
10:20:17 This is where you can mere the changes and the end
10:20:24 values, the changes in the mortgage foreclosure issue.
10:20:27 We can map the movement of people as they move from
10:20:31 their neighborhood to other neighborhoods.
10:20:32 You can do that with a lag time.
10:20:36 So if you are to put in a knew supermarket or
10:20:39 development, who moves in, who moves out?
10:20:40 So eventually next year we can begin to map the
10:20:47 tipping point, how do you actually get to the real
10:20:49 tipping point, so you can see it visually?
10:20:56 If you are having a conversation with an investor in
10:20:59 another city, you can use this as a teleconference.
10:21:01 You can have them look at the community from afar so
10:21:04 you can bring them in without having to see -- but I

10:21:08 think most importantly what you can do with this is
10:21:09 the banks -- and this is Detroit -- the standards to
10:21:16 modifications off of existing real life conditions on
10:21:18 the street, as opposed to using a model they are using
10:21:25 based on Brooklyn or some other cities, on East Tampa
10:21:28 or Ybor City.
10:21:29 And so having this kind of granularity, technology,
10:21:34 it's something that Citibank, PNC, Wells Fargo, are
10:21:40 able to understand which portfolios they purchase now
10:21:43 in their housing market that may help them begin to
10:21:45 meet the CRA requirements anew, as well as to find
10:21:48 other ways of innovation within CRA, how can they
10:21:52 become more attuned, how can they refinance or
10:21:58 create -- a secondary market for microlending?
10:22:01 So there's a conversation going on that we are in the
10:22:06 center of, of how to use this kind of information,
10:22:09 this kind of technology to improve capital assets,
10:22:13 costs of capital in communities.
10:22:14 And I'll just end with when we did this study in
10:22:17 Cincinnati, and we were able to take the risk
10:22:20 profiles, we were able to mitigate the risk profile,
10:22:23 or the underlying foundation that goes into title

10:22:26 insurance, mortgage insurance, markets, for the city.
10:22:31 We improved the perception of risk, therefore
10:22:33 increasing the cost.
10:22:36 So I think the enterprise solution is powerful.
10:22:39 It has a lot of potentiality.
10:22:47 Tampa is somewhere we would like to consider.
10:22:50 I'll open it up.
10:22:55 On the household unit side, we mine data.
10:23:00 So we will build our own parcel database, based on
10:23:03 permit data, credit bureau data, utility hookups, so
10:23:09 that we know where every missed unit S.so our parcel
10:23:14 map is more complete in the sense it is a parcel map.
10:23:19 Then on income we mine our same database, actually up
10:23:23 to credit bureau data, or IRS data, or look at the
10:23:30 trends.
10:23:33 We are also working in financial terms on the credit
10:23:36 side, on the debt side.
10:23:38 One of the indicators we picked up is the amount of
10:23:41 households that don't have credit records.
10:23:44 And which is approximately for how much debt families
10:23:48 are carrying.
10:23:49 Don't have credit record, don't have formal debt.

10:23:52 And one of the things we also picked up is what is the
10:23:55 percentage of debt that a household carries at
10:23:57 different income levels, $30,000 or below, or whatnot,
10:24:01 and in the second phase of the study we will be able
10:24:05 to report more of the financial transactional
10:24:07 information on households.
10:24:11 That's interesting.
10:24:12 >>GWEN MILLER: Ms. Saul-Sena.
10:24:17 >>MARY MULHERN: I was just going to say, I guess you
10:24:21 are not going to have this data really that's going to
10:24:25 indicate -- I mean, you are looking at the credit and
10:24:29 the debt, which I don't think is necessarily going to
10:24:31 be, at this point, when you are gathering your data,
10:24:35 probably wasn't reflected, just in the crunch that's
10:24:38 happening now, foreclosures, and now credit card debt
10:24:43 becoming -- I think it's the next kind of wave.
10:24:47 >>> Credit cards.
10:24:49 Automobile loans.
10:24:51 The data we have is realtime data.
10:24:58 It may have a month lag time but it not much more than
10:25:00 that.
10:25:01 >> And when you are looking at like income and credit,

10:25:06 it's basically the recorded -- like you are looking at
10:25:09 what I say when I applied for -- that's the data you
10:25:13 have, right?
10:25:14 I applied for a credit card, and I say, you know, this
10:25:17 is my income and all that.
10:25:21 It's not necessarily going to be accurate.
10:25:23 >>> That's one piece of it.
10:25:24 I mean, there is obviously underreporting on IRS
10:25:30 credit applications and whatnot.
10:25:31 But the bureau of labor statistics Croats an
10:25:38 adjustment factor for underreported income that they
10:25:40 use to create the consumer survey, the tiers of income
10:25:47 are, and worry able to factor inflationary, and it's
10:25:57 not the thing that these are 100% accurate numbers.
10:26:03 They are trends.
10:26:04 They reflect what's going on in the data.
10:26:06 Just like the data is not a perfect reflection of what
10:26:08 the mortgage conditions are, but what's going on in
10:26:12 the community.
10:26:13 >>MARY MULHERN: Another question, I just got back from
10:26:16 Detroit where I grew up.
10:26:17 So I'm trying to figure out, I'm interested in this

10:26:22 map.
10:26:24 And I can't read it on here.
10:26:33 What are the yellow --
10:26:34 >>> And I didn't take you through the entire series
10:26:39 but this will show you size by size what the income
10:26:44 population.
10:26:46 We found $2 billion in Detroit alone.
10:26:53 Based on economic foreclosure.
10:26:55 >> So the bright area is more income.
10:26:56 >>> More.
10:26:57 That's right.
10:26:59 >>GWEN MILLER: Ms. Saul-Sena.
10:26:59 >>LINDA SAUL-SENA: I would like you to explain what
10:27:02 our CRAs relationship with social compact is.
10:27:07 Did we hire you to do this?
10:27:09 Or you have just chosen us out of the goodness of your
10:27:12 heart?
10:27:13 Which is great.
10:27:15 We are thrilled that you have done that.
10:27:16 >>> Anything other than manpower.
10:27:20 >> Do we have to hire you for the next step which is
10:27:22 making this information available to people we want to

10:27:25 woo to put businesses here?
10:27:27 >>> This was a partnership of the federal reserve,
10:27:30 Citibank, the OTC, where we selected ten cities
10:27:35 nationally to conduct -- we conduct it anyways.
10:27:38 But we picked ten cities to try to do a cost analysis
10:27:42 of what was going on.
10:27:44 And the scope of that work is completed now with the
10:27:47 delivery of the GIS system.
10:27:51 We certainly are open to continued work, and have
10:27:54 become very good friends with mark and the rest of the
10:27:56 CRA team, and we go back to Citibank and other funders
10:28:01 to see if there's interest in continuing this work.
10:28:03 >> My question is also would you then go to, let's
10:28:06 say, target, for example, and say, we have better
10:28:10 information than you have been United States using, we
10:28:12 can help you find places, and because you have worked
10:28:15 with the City of Tampa you say, do we have a
10:28:18 neighborhood for you in the City of Tampa!
10:28:20 >>> We do all of the above.
10:28:21 And than the city of Miami we created small business
10:28:25 defendant development strategy that creates
10:28:28 intelligence systems for the banks that lends to small

10:28:31 businesses and to identify the market for us, a coffee
10:28:34 shop might be.
10:28:35 In Detroit, a ten year commitment, for anything,
10:28:41 economic development.
10:28:42 In Los Angeles we are working with to come up with a
10:28:46 now CRA standard for community reinvestment.
10:28:48 So it depends.
10:28:52 We have the competency to Troy to take the aspirations
10:28:54 that you may state.
10:28:55 We don't try to tell you what your aspirations ought
10:28:58 to be.
10:28:59 But if you say this is it, we want to know what the
10:29:02 impact on land values of community gardens might be,
10:29:04 then we certainly have the data to allow us to do
10:29:08 that.
10:29:10 >>LINDA SAUL-SENA: Do you think that the banks, you
10:29:11 know, the CRAs, mandates for banks will change as a
10:29:15 result of the information that you are coming up with?
10:29:18 >>> In the case of Houston it required Citibank to
10:29:21 make an additional $2 million CRA commitment.
10:29:29 Let me go into the scope of CRA.
10:29:31 This is to take bank --

10:29:33 >> You mean Community Reinvestment Act.
10:29:35 >>> Yes.
10:29:35 You take the -- working with the Citibank right now,
10:29:39 and also separately with Bank of America as well.
10:29:44 Citibank recognizes these numbers, and articulated
10:29:48 conversation with the SEC to require another $200
10:29:51 billion of CRA investment over the next ten years, so
10:29:56 the numbers are staggering on what the impact is.
10:29:59 And you take the aggregate impact requirement for the
10:30:01 five largest banks, it would be $1.6 trillion over ten
10:30:05 years.
10:30:07 Bank of America just made, to Detroit, just made a
10:30:10 $350 billion commitment to Illinois and Michigan alone
10:30:14 of CRA investments.
10:30:18 >>GWEN MILLER: Thank you.
10:30:19 We appreciate that.
10:30:22 >>LINDA SAUL-SENA: Great.
10:30:23 Let's continue the conversation.
10:30:26 >>MARK HUEY: Well, John has already met with one of
10:30:31 the targeted companies that we're after, and we are
10:30:35 using the data in East Tampa.
10:30:38 So we are actively trying to take advantage of the

10:30:42 difficult market environment.
10:30:43 We wish we were coming with the data in a different
10:30:46 economic environment.
10:30:46 But still we are very pleased to have this, and make
10:30:49 it available to the private sector.
10:30:52 Again part of the thrust of our commitment has really
10:30:57 been to make this available as well to the private
10:30:59 sector development community.
10:31:04 So they can put deals and opportunities in place.
10:31:05 So great tool.
10:31:06 We appreciate them.
10:31:07 And we look forward to continuing to work with John
10:31:10 over the years to make sure we are marketing our
10:31:15 assets of the community to the best we can.
10:31:19 To the retail and commercial industry.
10:31:25 >>MARY MULHERN: I hope it's not Wal-Mart.
10:31:30 >>GWEN MILLER: Item number 6.
10:31:36 >>MARK HUEY: The facade program has been mention add
10:31:39 number of times.
10:31:39 We created vision for facade program primarily in East
10:31:43 Tampa a number of years ago, and we have been working
10:31:45 for the better part of 18 months.

10:31:47 I know you have gotten 10 or 12 pages, but it doesn't
10:31:53 really reflect all of the time and effort that ed and
10:31:56 his team and Mike Chen have put into it.
10:31:58 We did send you a memorandum that summarized the
10:32:02 program, and then we have sent you a copy of the
10:32:05 entire program policy, and framework, that is being
10:32:10 presented to you as a draft today, not for your
10:32:12 approval, just as a draft.
10:32:14 Again, we have researched other communities.
10:32:17 We have talked with our advisory communities, our
10:32:21 managers have worked hard on it.
10:32:27 You will remember we had $800,000 set aside in East
10:32:30 Tampa, $200,000 in Drew Park, and 100,000 in Ybor
10:32:35 City.
10:32:36 What we have done is crafted for you a policy and
10:32:43 administration plan that is common to all the CRAs.
10:32:45 So the idea of the program that you would be asked to
10:32:49 approve is that from a policy and administration
10:32:52 standpoint, it works the same across the CRA.
10:32:55 But then there's flexibility as well.
10:32:58 So that the funding that a CRA sets aside can be
10:33:03 targeted, might be best appropriate in that individual

10:33:07 CRA, and there's a matrix that's part of the program
10:33:09 that shows you the initial direction that we have for
10:33:12 that.
10:33:13 And those something that can and probably should
10:33:16 change on a you're to year basis.
10:33:18 For example, we might target particular street
10:33:22 corridor in Drew Park, or Ybor City, or East Tampa, or
10:33:25 one of the other CRAs.
10:33:27 We might really overlay the facade program that year
10:33:31 or two for that public improvement.
10:33:37 The property owners would apply.
10:33:40 There is a notion of really trying to primarily incent
10:33:44 commercial and retail properties.
10:33:46 But there can be situations, say at 22nd street, or
10:33:51 Lake Avenue corridor, where we came along Lake Avenue,
10:33:54 which is primarily residential.
10:33:57 We might have incented some residential activity.
10:34:04 The improvements are intended to be exterior
10:34:06 improvements, that again are consistent with improving
10:34:09 blight, would make visible improvements in the area.
10:34:17 The funding part of it is a 50-50 match is what's
10:34:21 proposed.

10:34:21 So a private property owner would share 50-50 with the
10:34:25 CRA in the cost of the plan enhancement, up to
10:34:28 $50,000.
10:34:29 So the most we are anticipating at this point would be
10:34:33 a $50,000 match.
10:34:35 So the maximum project of $100,000.
10:34:38 You can see that throws a variety of accountabilities
10:34:41 in place.
10:34:44 The property owner would have to be currents on their
10:34:46 taxes.
10:34:46 There couldn't be code violations.
10:34:48 You can see that there would actually be a lien placed
10:34:52 on their property, and as long as they met the terms
10:34:55 and the conditions of the program for five years, at
10:34:59 the end of those five years, the grant that the lien
10:35:02 would be forgiven.
10:35:04 The process of who decides which particular property
10:35:09 owner would receive a grant, they would all come to
10:35:12 this board, it would be administered very similar to
10:35:15 the historic preservation trust fund program, where
10:35:19 there would be an internal committee, the committee,
10:35:23 we envision three people, a couple of senior staff

10:35:25 people, not associated with the individual CRA, and a
10:35:29 representative from the community that had funded that
10:35:33 particular CRA.
10:35:33 And they would bring recommendations to you for
10:35:36 approval.
10:35:39 The last thing that I will mention is we spent a lot
10:35:41 of time thinking through the administration of the
10:35:43 program.
10:35:45 These are not easy programs to administer, facade
10:35:48 improvement program.
10:35:51 We do not have within the city staff capacity.
10:35:54 We don't have it within my organization or in other
10:35:57 organizations.
10:35:58 We have the skill set but everybody is busy.
10:36:00 So we don't have the capacity.
10:36:05 At this point, and frankly particularly in these
10:36:08 economic conditions, are not sure how much interest we
10:36:10 are going to have this year in the program.
10:36:12 So the idea of staffing up for it didn't make a lot of
10:36:16 sense.
10:36:17 So we feel like in the near term that the best
10:36:20 approach would be to outsource the administration of

10:36:23 the program.
10:36:24 We put a great deal of effort into seeing if that was
10:36:27 a viable approach, and at this point I can report to
10:36:29 you that we do believe it is.
10:36:32 We have received one rather in-depth proposal from a
10:36:37 credible organization, and that gives me the comfort
10:36:41 to come before you today and say that if you do
10:36:45 approve it, I think there is a viable administrative
10:36:47 approach that we can put in place that will give the
10:36:52 program integrity, that would you expect it to have,
10:36:55 as well as be affordable.
10:36:57 We think that the administration could occur in the 9
10:37:01 to 12% range for the program which we think is a good
10:37:04 number.
10:37:04 So we would have to do an RFP process and solicit
10:37:09 respondents to that.
10:37:10 And we have outlined our next step to the extent that
10:37:12 you approve this program in November.
10:37:14 We would then proceed to implement it.
10:37:20 Initially the marketing side would be done within each
10:37:22 individual CRA, in East Tampa, Ed and his team would
10:37:27 market the program, and we would look forward to

10:37:29 beginning that process next year.
10:37:33 >>THOMAS SCOTT: Thank you, Madam Chair, council
10:37:35 members.
10:37:37 Let me make it very clear, because there's a
10:37:40 misconception out there already by some of the
10:37:42 residents or people in CRA.
10:37:45 One is the facade program is actually city-wide for
10:37:50 all CRAs, and varying amounts to each one of them as
10:37:53 well.
10:37:53 I think East Tampa is $800,000.
10:37:56 >>> Right.
10:37:59 >>THOMAS SCOTT: Starting out initially.
10:38:00 The second thing is no one is administering the
10:38:06 program at this point but an RFP process would go
10:38:09 forth once we give the approval, so make a motion to
10:38:13 that.
10:38:14 Someone thought the neighborhood lending already had
10:38:16 it.
10:38:16 That's not the case.
10:38:19 That's going to be different, the RFP process, so
10:38:22 administration and staff will look at that and based
10:38:24 on that bring it back to us and with a final

10:38:27 recommendation for final approval.
10:38:28 >>> Correct.
10:38:30 >> I just want to be clear for those maybe watching
10:38:32 that the RFP has not gone out, it has not been
10:38:36 selected.
10:38:37 This is a thought process once we get approval.
10:38:41 So I am going to move that we authorize administration
10:38:44 and allow them to do the RFP process.
10:38:47 >>LINDA SAUL-SENA: Second.
10:38:52 Mr. Huey, this is great.
10:38:53 Two quick questions. Let's say we get this going.
10:38:56 How quickly will it -- how soon would somebody who
10:38:59 goes through the application process and goes through
10:39:01 all of the steps, how soon would they get the money to
10:39:04 spend on their building?
10:39:08 >>MARK HUEY: That's what I like about board member
10:39:11 Saul-Sena.
10:39:12 I can't really --
10:39:15 >>LINDA SAUL-SENA: Six months?
10:39:16 >>> I can't really say more about the time line than
10:39:18 what we did in the cover letter because again the next
10:39:21 step will be to get an administrator and get that

10:39:23 process set up.
10:39:24 We are anticipating what we wrote in our letter is
10:39:30 that we would like to start accepting applications in
10:39:32 the March-April time frame.
10:39:33 >> But you get the applications and review them.
10:39:37 >>> Exactly.
10:39:38 And if I recall, the historic preservation process, it
10:39:43 was about a three-month process of getting through the
10:39:46 applications and then coming before you with the grant
10:39:50 approval.
10:39:51 So I think if we are able to start in the March-April,
10:39:54 then in the summertime we could be putting some grants
10:39:57 in place.
10:39:58 >> And the second quick question is if somebody has
10:40:00 code enforcement issues on the building and they apply
10:40:03 for this money, they really have to bring the building
10:40:06 up to code, correct?
10:40:09 >>MARK HUEY: That's correct.
10:40:10 That's correct.
10:40:10 >>MARY MULHERN: I had a couple of questions.
10:40:15 This has been in the works for quite awhile, right?
10:40:18 This proposal or this idea.

10:40:23 Has itself always been discussed as a matching grant?
10:40:28 >>> Yes.
10:40:29 >> Again because of the straits that people are in
10:40:33 now, economically, I'm wondering if you don't get -- I
10:40:38 don't know, we won't know until we do the RFPs how
10:40:41 many people are going to apply, but if it's something
10:40:43 to reconsider whether you have to -- you might be able
10:40:46 to get a grant and not exactly have to match it,
10:40:48 because I'm wondering if people are going to have the
10:40:50 money to invest their own money at this point.
10:40:54 >>> I share your concern.
10:40:56 I would feel different if we were in stronger economic
10:40:59 times.
10:41:00 And again, we began developing this in a very
10:41:03 different economic environment.
10:41:04 So I think your observation is correct, is that we
10:41:07 would anticipate promoting the program, and seeing who
10:41:12 we might be able to entice in it, and if we need to
10:41:16 make adjustments at that point we would come back to
10:41:18 you and talk about our thoughts about changing the
10:41:20 program.
10:41:21 In partnership with the community.

10:41:22 >> And when you are talking about someone to
10:41:25 administer this, are you talking about hiring someone?
10:41:30 >>> We had -- hiring outsourcing now is what we
10:41:34 suggest is the best approach in the short term.
10:41:36 And ultimately if the program becomes very viable, and
10:41:39 active in the various CRA areas that would like it, we
10:41:43 would envision bringing it internally.
10:41:45 But right now we are not sure -- again staffing up
10:41:49 within the city as you know is a big deal, and is
10:41:52 really representing a long-term commitment.
10:41:54 So before we do that, we think we should outsource it
10:41:57 to a very capable certain lending partner, someone who
10:42:01 is experienced in the lending business, and
10:42:03 administering and underwriting loans, and that's what
10:42:07 we would anticipate doing.
10:42:09 That's what we would do in RFP is what I alluded to
10:42:13 earlier.
10:42:15 >> So we don't have anyone on our economic development
10:42:18 staff that could take this on as a responsibility as
10:42:23 opposed to --
10:42:25 >>> Within the city, not just on my staff, but in the
10:42:27 housing other areas of city, we have the skill set

10:42:32 based on -- don't have the capacity.
10:42:35 Everybody, we have gone through staffing reductions
10:42:37 with the city, so everybody is wearing two or three
10:42:39 hats at this point.
10:42:40 And that's the problem internally, is we don't have
10:42:42 the capacity right now.
10:42:44 We did look at that.
10:42:45 That was our first preference was to use internal
10:42:49 skill sets within the city.
10:42:51 They just don't have the capacity in our current
10:42:54 environment.
10:42:57 >> Okay.
10:42:58 I'm just wondering as we were discussing a minute ago
10:43:02 that there may not be a huge ground swell of
10:43:04 applications for this.
10:43:08 So it might be something we could be look at again
10:43:10 whether we could just do this in-house.
10:43:12 I mean, even within -- this is not just East Tampa.
10:43:17 It's for all the CRAs?
10:43:18 Or it is for East Tampa?
10:43:20 >>> East Tampa, Drew Park and Ybor City.
10:43:21 >>MARY MULHERN: Okay.

10:43:25 And then if we do outsource it, is CRA TIF dollars
10:43:36 going to pay for that?
10:43:37 >>MARK HUEY: Just so you understand the concept we
10:43:39 have tried to make sure we can put in place, it
10:43:42 doesn't involve an upfront fixed cost.
10:43:45 It's scalable for each element of an underwriting and
10:43:49 application process.
10:43:50 There's a fee that would be charged on a per unit
10:43:56 activity of basis.
10:43:57 I think the approach that we would be looking to put
10:43:59 in place you would find, you know, very doable and
10:44:03 scalable to different volumes of activities, because
10:44:07 it does involve a big upfront fee.
10:44:10 But that would come before you.
10:44:12 The RFP would, as would the contract that we would
10:44:17 like look to put in place.
10:44:18 >>MARY MULHERN: I'm just not convinced that we need to
10:44:22 outsource that, if we can't administer with the staff
10:44:28 that we have, but I guess we are not approving that
10:44:31 today.
10:44:31 >>> Really, we wouldn't -- wouldn't have taken six
10:44:35 months to work on that, if we could have done it

10:44:38 internally I would have avoided six months of work and
10:44:40 brought this to you six months ago, so I share, our
10:44:44 first preference was to do it within the city, and had
10:44:47 we had that capacity, we would have recommended it
10:44:50 that way.
10:44:52 >>GWEN MILLER: Mr. Miranda.
10:44:53 >>CHARLIE MIRANDA: Mr. Huey, I would assume that the
10:44:58 payments on any CRA that's having a facade program
10:45:01 would be -- the draw would be given on completion of a
10:45:06 certain part whatever they are doing.
10:45:08 Am I correct?
10:45:09 >>> That's exactly right.
10:45:11 >>CHARLIE MIRANDA: Thank you.
10:45:12 >>GWEN MILLER: We go to public comment.
10:45:16 FROM THE FLOOR: Are you asking it be brought forward?
10:45:24 >>> We just presented the draft today.
10:45:26 >> It's been noticed of discussion rather than
10:45:29 approval and the public may be coming back sometime in
10:45:31 November to discuss this further.
10:45:33 So I feel if you are just moving it forward.
10:45:35 But it sounded like you were actually trying to
10:45:37 approve it today.

10:45:38 >>THOMAS SCOTT: That was my intent.
10:45:40 But if we just want to move it forward, I can change
10:45:42 the motion to that.
10:45:45 I just think that you worked on it so long, it's a
10:45:50 viable program, and I just think you need to move
10:45:53 forward, very positive for the community from what I
10:45:55 can see.
10:45:55 I don't think there will be any opposition.
10:45:57 I know in East Tampa they have been waiting on it for
10:46:00 a long time.
10:46:01 What happened?
10:46:01 >>SAL TERRITO: So come back in a couple weeks.
10:46:11 >>THOMAS SCOTT: Then we'll move it forward to next
10:46:14 meeting.
10:46:14 >>MARK HUEY: I will say that there is a question that
10:46:17 came out of Ybor City about whether the barrio
10:46:21 enforcement action of the barrio were the same as what
10:46:24 we contemplated in the policy as code enforcement.
10:46:28 So we'll look at that.
10:46:29 And we might tweak the final recommendation to you.
10:46:32 If there's any other questions out there.
10:46:34 >>GWEN MILLER: So move forward.

10:46:37 Next meeting.
10:46:38 We have a motion and second.
10:46:39 (Motion carried)
10:46:43 We have public comment.
10:46:43 Anyone in the public that would like to speak may come
10:46:45 up and speak now.
10:46:48 >>> I'm from the East Tampa community redevelopment
10:47:02 area.
10:47:03 Al Davis.
10:47:06 When the garden of Eden was created, there was no
10:47:11 human there to take care of it.
10:47:14 And I am curious, I have listened to the strategic
10:47:20 plan presentation and the social presentation, and I
10:47:29 get the impression, Madam Chairman, is what is being
10:47:32 done is being done with us or is it being done for us?
10:47:37 There's a big difference.
10:47:40 I would imagine if Adam and Eve wanted to relocate
10:47:49 that garden, they might have located it somewhere
10:47:53 else. Or did something else about it.
10:47:59 The other thing, Madam Chairman, is this.
10:48:04 Money is the answer to all things, according to
10:48:11 Proverbs, and obviously we have to use our money very

10:48:19 diligently.
10:48:21 And the other thing, Madam Chairman, is the
10:48:25 involvement of the people that can walk.
10:48:38 I know the people may not be as enlightened as you
10:48:41 are, but you have to educate us.
10:48:43 Tell us what might be, not what we want, but what
10:48:53 might be better for us.
10:48:54 And I think we will respond more favorably.
10:48:57 And I think we will engage more favorably.
10:49:03 Thank you, Madam Chairman.
10:49:05 I look forward to seeing you next month.
10:49:07 >>THOMAS SCOTT: Mr. Davis, the answer to your question
10:49:12 is, it is my understanding again this is just a draft
10:49:14 proposal that they will be meeting with the advisory
10:49:16 board and the community, and they will come back to us
10:49:21 in February for final adoption.
10:49:23 So I would assume that we are working with you.
10:49:28 >>> All right.
10:49:29 You let me know when the advisory committee is going
10:49:31 to meet so I can be in attendance.
10:49:33 >>THOMAS SCOTT: I'm sure Mr. Johnson and Mr. Huey will
10:49:36 certainly announce that and all of that.

10:49:38 But I'm just answering that question that we are
10:49:40 working with you.
10:49:42 Very well.
10:49:43 Thank you.
10:49:43 >>THOMAS SCOTT: Thank you.
10:49:51 >>MOSES KNOTT, JR.: I resign at 2902 East Ellicott
10:49:54 street three nights a week.
10:49:56 Then I just thank God for his grace and his mercy.
10:50:00 And then I thank God for the Rays going to the World
10:50:03 Series.
10:50:04 A lot of people walk around like their mama died.
10:50:09 They should be thankful their team went there, so many
10:50:14 teams couldn't get there.
10:50:15 The Rays went there.
10:50:17 Thank God for them people.
10:50:19 But chair, I want to talk about this CRA thing in East
10:50:22 Tampa this morning.
10:50:23 And you all started meeting this morning started
10:50:27 talking about people to walk.
10:50:30 I been coming to this podium 30 some years.
10:50:33 We don't have no bike trails over there.
10:50:38 You know, I'm a biker.

10:50:40 I'm an old land but I love biking.
10:50:43 I can't care about cars.
10:50:45 I love bikes.
10:50:46 But I just throw the bike on my pickup truck and go to
10:50:50 Gandy bridge, north Tampa.
10:50:53 Ooh, they got some good trails up there.
10:50:55 Ooh, over there in that part of town they can go
10:50:57 across the Gandy bridge, over in Pinellas County.
10:51:02 I turn around and come back.
10:51:05 But we don't have nothing.
10:51:09 You know, they bring the campaign politicians talking
10:51:13 about middle class.
10:51:14 My part of town, 80% poor, and the other 20% is middle
10:51:21 class.
10:51:21 No rich.
10:51:24 And the poor boy ain't got no jobs, no income, and
10:51:30 half of them got a criminal record and you can't get
10:51:33 no jobs.
10:51:34 But what raise my blowed pressure this morning, you
10:51:37 all were talking about, you know, I been talking about
10:51:40 this retention pond thing, you know.
10:51:42 You know, they got the little retention pond there.

10:51:45 I been telling Mr. Johnson about it this morning.
10:51:48 The retention ponds, you walk around.
10:51:52 My backyard is bigger than that, now.
10:51:55 He told me this morning, Mr. Naught, my big yard
10:51:59 bigger than that.
10:52:00 But this morning talking about this big ol' retention
10:52:04 pond, and 29th street.
10:52:10 Big old retention pond right across the street from
10:52:15 Milton school.
10:52:15 I asked Mr. Johnson, what's going to be the -- when
10:52:21 you all come with these ponds, Mr. Davis said this
10:52:28 morning it was, which it wasn't for us.
10:52:33 But what I'm saying, though, that big retention pond
10:52:37 needs to be first priorities, and there are people
10:52:41 over there that Milton school got a track team.
10:52:47 Down at 22nd and down here, they look at them.
10:52:54 Now this train thing.
10:52:56 This morning I heard that word about five or six
10:52:59 times.
10:53:01 We need the train to come through there.
10:53:03 And thank God for you, you told them to bring it back
10:53:07 where all the people is at.

10:53:09 Now, let me tell but that trolley train.
10:53:11 I don't want no part of in the my part of town.
10:53:15 You know why?
10:53:27 All the e-mails, we don't got know money to pay no
10:53:32 taxes on no train.
10:53:34 >>GWEN MILLER: Would anyone else like to speak?
10:53:36 Any council members?
10:53:38 I have one thing for our attorney, Mr. Sal Territo.
10:53:41 I would like for you to go and research and find out
10:53:47 council as a board or CRA go to the advisory committee
10:53:49 boards and participate, or should they just go in
10:53:52 there and sit in the audience and just listen?
10:53:55 Or don't go at all?
10:53:56 Which should it be?
10:53:59 I have had some people saying we try to come in and
10:54:02 take over and I don't want this to be said about us.
10:54:05 So would you research that and find out which way it's
10:54:07 going to be?
10:54:08 >>SAL TERRITO: Okay.
10:54:09 >>GWEN MILLER: Mr. Miranda?
10:54:14 Mr. Huey.
10:54:15 >>MARK HUEY: Just two quick updates for you.

10:54:19 One of the things the board encouraged us to do is
10:54:22 have the advisory committees work a little bit
10:54:25 together.
10:54:25 We did host on October 8th a meeting of all the
10:54:29 presidents to following the budget process, to debrief
10:54:36 about that and talk to other matters.
10:54:38 It was a good meeting and good sharing among the
10:54:40 different CRAs.
10:54:41 Last week, also, we hosted the Florida redevelopment
10:54:44 association, which is the statewide redevelopment
10:54:47 association.
10:54:48 We hosted them for their annual conference here in
10:54:51 Tampa.
10:54:52 It was their biggest success ever from what we heard,
10:54:55 360 attendees from around the state.
10:54:58 And in the process we got to show off much of the work
10:55:01 that we have been doing together, in the different
10:55:03 redevelopment areas.
10:55:04 And then encourage one another in the redevelopment
10:55:08 community in these challenging times.
10:55:13 We have, interestingly, every one of our CRA advisory
10:55:16 committees had at least two representatives at the

10:55:20 FRA.
10:55:20 We had 21 members go to that and we thought that was
10:55:27 very worthwhile training for them to take advantage
10:55:29 of, to get the training, to see what's happening in
10:55:31 other redevelopment areas, to meet other redevelopment
10:55:34 professionals around the state, and exchange ideas.
10:55:37 So we were very glad to make that opportunity
10:55:40 available for training to our advisory committee
10:55:43 members.
10:55:44 And we appreciate them.
10:55:47 >>MARY MULHERN: Yes, I got to hear a little bit of it,
10:55:51 but it was of course during our council meeting most
10:55:54 of the program.
10:55:56 And that brings up what I wanted to put on our agenda
10:55:58 for the next CRA meeting, which I think is November
10:56:02 13th.
10:56:05 To discuss community supported agriculture.
10:56:09 Actually, what I would like is a staff report from any
10:56:13 of the CRA managers that are working on anything
10:56:26 related to community agriculture.
10:56:29 Bob McDonough was able to be here but most of your
10:56:32 people were at the conference so if we talk about it

10:56:35 as to what's happening in CRA that would be great.
10:56:37 So I would like to motion that we put that on our
10:56:39 agenda for November 13th.
10:56:41 >>GWEN MILLER: We have a motion and second.
10:56:43 (Motion carried).
10:56:47 >>CHARLIE MIRANDA: I would like to speak to that
10:56:49 motion.
10:56:49 I would like to know -- and I'm not certainly against
10:56:51 that being a groan person myself.
10:56:59 Is it within the guidelines of spending those moneys?
10:57:01 Is there a guideline in the district, or where you can
10:57:04 and can't spend money on?
10:57:05 I don't mind the city has vacant land and the city has
10:57:10 no need for it for the next five years, to say, here,
10:57:14 do whatever you would like to do.
10:57:15 But I don't wants the government to get involved in
10:57:20 every aspect -- I can't solve all the people's
10:57:22 problems.
10:57:22 I can only solve some, meaning that if we are going to
10:57:26 go out and start spending money in one area, there's
10:57:29 other areas that need to be looked at.
10:57:32 But I would like to know what the guidelines within

10:57:35 those districts call for, where the expenditures of
10:57:38 funds come from, and again I'm not against a program
10:57:42 like that.
10:57:43 If I wanted to use a city lot no matter where it's at
10:57:46 and I make a deal, not I as an elected official but an
10:57:51 individual that wants to make and wants to grow
10:57:53 something, I'm certainly for it.
10:57:54 Everyone if we want to create a business out of there,
10:57:57 you want to sell whatever you want to plant, roses,
10:58:00 corn, whatever grows in that season, to do that, I'm
10:58:04 not against that at all.
10:58:05 I think it adds to the green theory.
10:58:08 It certainly creates more oxygen and certainly creates
10:58:12 the things that are needed in society.
10:58:14 But I would like to know where we are, and if any of
10:58:17 these items have been put forth through those
10:58:20 committees that's supposed to be representing us, with
10:58:23 us telling them what to do.
10:58:25 In other words, have this pass the committees of those
10:58:30 individual areas.
10:58:31 Have they recommended that to us?
10:58:34 I don't know.

10:58:43 >>LINDA SAUL-SENA: We as a CRA are supposed to provide
10:58:46 policy guidance to the staff.
10:58:47 And one of the things that would help us, I think, in
10:58:49 determining the future direction of CRAs are is
10:58:53 feedback on how we spend our money in the different
10:58:55 areas.
10:58:56 To date we have spent, well, most of the money
10:58:59 downtown on the convention center but in other areas
10:59:01 we spent the majority of our money on planning, but I
10:59:04 don't know exactly how much, what percentage.
10:59:08 So not for next month but for perhaps two CRA meetings
10:59:12 from now, December or January, I would like feedback
10:59:14 from staff on the total amount of money we have
10:59:16 collected in our CRAs, how much has been spent on
10:59:19 administration, and how much on planning, and how much
10:59:22 on implementation.
10:59:30 I would like to see us focus on implementing the plan
10:59:32 and not spending any more money on planning.
10:59:34 I think we have done our due diligence.
10:59:38 Our dollars as we know are more limited than we had
10:59:41 hoped they would be.
10:59:41 And I would like to see us just use our money to

10:59:44 implement the plans that we have invested in.
10:59:46 So was that a clear Derek directive?
10:59:51 >>MARK HUEY: Yes.
10:59:51 And again we report all of that in the quarterly
10:59:54 financial reports which we are on target to have for
10:59:56 the next board meeting?
10:59:58 Yes.
11:00:00 We'll put a summary.
11:00:02 I think some kind of a summary together.
11:00:04 >>LINDA SAUL-SENA: Right.
11:00:10 Administration, planning, and then implementation.
11:00:12 Thank you.
11:00:12 >>MARY MULHERN: Can wove that in a graph, like excel
11:00:19 so we can look at the line items as opposed to just a
11:00:23 narrative?
11:00:23 >>> Yes.
11:00:24 Something visually.
11:00:26 >>MARY MULHERN: Yes, so we can compare what we are
11:00:28 spending.
11:00:28 >> So moved.
11:00:33 >> Second.
11:00:33 (Motion carried).

11:00:34 >>THE CLERK: Could I ask the motion be formally
11:00:39 stated?
11:00:40 >>LINDA SAUL-SENA: The motion is we receive from our
11:00:42 staff by January a summary of how CRA moneys have been
11:00:46 spent to date in three categories: Planning,
11:00:50 administration, and implementation.
11:00:55 Thank you.
11:00:57 >>GWEN MILLER: I would like to put on the record that
11:00:59 Mr. Dingfelder is out of town and Mr. Caetano had a
11:01:01 conflict.
11:01:04 That is the reason why they are knots here this
11:01:06 morning.
11:01:08 A motion to --
11:01:10 >>CHARLIE MIRANDA: So moved.
11:01:14 >> Motion to receive and file.
11:01:15 >> Second.
11:01:16 (Motion carried)
11:01:18 >>GWEN MILLER: Now adjourned.
11:01:21 >>THOMAS SCOTT: Move we adjourn.
11:01:22 >> Second.
11:01:22 (Motion carried).
11:01:23 >>GWEN MILLER: Now we go into our 11:00.

11:01:27 (CRA meeting adjourned)
11:01:40