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QUESTIONS 13 -- 26


O.K., now I'm going to read a short list of regular programs that are shown on CTTV, Channel 15. After each, please tell me if you have ever watched the program. IF YES, do you watch this program on a regular basis?
Ranked by Total Viewership- Most to Least
(combined Seen , Watch Regularly % + Seen, Don't Watch Regularly %)
 

 

Seen,
Watch Regularly

Seen, Don't
Watch Regularly

Haven't Seen

Don't Know
or Don't Remember

Tampa City Council Meetings 70
32.1%
95
43.6%
48
22.0%
5
2.3%

The Mayor's Hour

30
13.8%
95
43.6%
75
34.4%
18
8.3%
Friday Extra! Concert Series 29
13.3%
84
38.5%
93
42.7%
12
5.5%
On Duty with the Tampa Police Department 9
4.1%
91
41.7%
106
48.6%
12
5.5%
Spotlight Tampa 24
11.0%
70
32.1%
103
47.2%
21
9.6%
Wildlife at the Lowry Park Zoo 21
9.6%
68
31.2%
119
54.6%
10
4.6%
On Scene with Tampa Fire Rescue 10
4.6%
64
29.4%
128
58.7%
16
7.3%
Shades of Tampa 19
8.7%
44
20.2%
137
62.8%
18
8.3%
Code Enforcement Files 13
6.0%
42
19.3%
147
67.4%
16
7.3%
Que Pasa Tampa? 10
4.6%
45
20.6%
155
71.1%
8
3.7%
City of Tampa Job Openings 3
1.4%
40
18.3%
167
76.6%
8
3.7%
It Starts in Parks 15
6.9%
19
8.7%
172
78.9%
12
5.5%
From the Corps 6
2.8%
21
9.6%
176
80.7%
15
6.9%
Focus on the Basics 9
4.1%
15
6.9%
176
80.7%
18
8.3%

 

Viewers were then given the opportunity to name any programs they watch on CTTV which were not mentioned, above. Just 8.7% were able to name such a program.

In many communities viewers often confuse access and commercial programming (often naming programming found on commercial cable channels) when given this opportunity to name other programs not previously mentioned that are shown on the access channel(s) being tested.

However, as in the 2004 viewership survey, CTTV viewers here demonstrate a significant level of knowledge and awareness of local access programming. They mention no clearly identifiable commercial or non-access programming. Rather, these viewers mention local access oriented programming like board and commission meetings, local election shows and similar access oriented programming, e.g., "architectural review commission," variance review board," "debates of the local election" and "school board meetings" (which though not on CTTV is on another local access channel). The complete listing of all programming mentioned can be found under Tab 3.
 

Next - Attitudes about CTTV Services, Importance & Value

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