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City of Tampa Television - CTTV Viewership Survey - March 2009 Is your home located in the City of Tampa? Number Percent Yes 600 100.0 % No/Don't Know 0 0.0 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Do you currently subscribe to Bright House Networks or Verizon FiOS cable TV service? Number Percent Bright House 321 53.5 % Verizon 279 46.5 % No/Don't Know 0 0.0 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Are you aware that the City of Tampa has a cable television channel called City of Tampa Television or CTTV? Number Percent Yes 316 52.7 % No 284 47.3 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Do you recall which channel number on your TV is used by City of Tampa Television, CTTV? Number Percent 15 31 9.8 % 615 5 1.6 % 17 14 4.4 % 45 7 2.2 % 16 3 0.9 % 630 3 0.9 % 3 3 0.9 % 18 2 0.6 % 340 2 0.6 % 22 2 0.6 % 12 1 0.3 % 14 1 0.3 % No / Don't Know 242 76.6 % Total 316 100.0 % Missing Cases = 284 Response Percent = 52.7 %
Aggregate CTTV Viewership Number Percent Have watched BH 15, never watch BH 615 65 10.8 % Watch BH 615, never watched BH 15 13 2.2 % Have watched both BH 615 & 15 30 5.0 % Watch Verizon 15 87 14.5 % Haven't Watched CTTV 405 67.5 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
If Bright House Subscriber and Yes to watching CTTV on both 615 and 15: Would you say that you watch CTTV more now on channel 615 or did you watch more when it was on channel 15? Number Percent More now on channel 615 2 6.7 % More when it was channel 15 18 60.0 % About the same/Don't Know 10 33.3 % Total 30 100.0 % Missing Cases = 570 Response Percent = 5.0 %
Viewership Index Number Percent CTTV Viewer 195 32.5 % Aware of CTTV but non-viewer 162 27.0 % Unaware abd non-viewer 243 40.5 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
How did you first become aware of CTTV, City of Tampa Television? Number Percent Found it "channel surfing" 124 63.6 % Schedule posted on City's website 31 15.9 % Heard about it at a City event 14 7.2 % Someone told me about channel 9 4.6 % TV Guide Channel on cable 8 4.1 % Schedule printed in newspaper 3 1.5 % Read article in Newspaper 1 0.5 % Saw a logo 1 0.5 % Watch city and county channels to see what's going on 1 0.5 % Don't Know/Don't Remember 3 1.5 % Total 195 100.0 % Missing Cases = 405 Response Percent = 32.5 %
How often do you watch CTTV? Number Percent Daily 6 3.1 % A Few Times a Week 31 15.9 % A Few Times a Month 43 22.1 % Rarely 78 40.0 % Never 33 16.9 % Don't Know 4 2.1 % Total 195 100.0 % Missing Cases = 405 Response Percent = 32.5 %
How do you usually find out about what programs to watch on CTTV? Number Percent Channel surfing/just go to channel to find out 42 50.0 % Schedule posted on City's/CTTV website 19 22.6 % TV Guide/interactive guide on cable 14 16.7 % Word of mouth/talked to someone 2 2.4 % Pick up schedule 1 1.2 % Don't Know/Don't Remember 2 2.4 % Other 4 4.8 % Total 84 100.0 % Missing Cases = 516 Response Percent = 14.0 %
When do you usually watch Tampa's CTTV? Number Percent 8am - Noon 9 10.7 % Noon - 5pm 9 10.7 % 5pm - 11pm 39 46.4 % 11pm - 8am 6 7.1 % Watch at Different Times 21 25.0 % Don't Know 0 0.0 % Total 84 100.0 % Missing Cases = 516 Response Percent = 14.0 %
When you watch a program on CTTV, do you usually watch for more than 10 minutes or for 10 minutes or less? Number Percent 10 Minutes or Less 12 14.3 % More than 10 Minutes 62 73.8 % Don't Know 10 11.9 % Total 84 100.0 % Missing Cases = 516 Response Percent = 14.0 %
O.K., now I'm going to read a short list of regular programs that are shown on CTTV. After each, please tell me if you have ever watched the program. If so, do you watch this program on a regular basis? If you haven't heard of a program or haven't watched it, just say so.
Using an A,B,C,D,E grading scale -- where "A" means "extremely well" and "E" means "not at all" - please give a grade for how well each of the following statements describe the services provided by CTTV.
O.K., I'm going to read a brief list of categories or types of programming that are shown or could be shown on CTTV. After each, please tell me whether you would be interested in watching this type of programming on a scale of "1" to "5" with "5" being "Very Interested" and "1" being "Not Interested at All."
Is there a type or category of program that you would like to watch on CTTV that I did not mention? Number Percent Information on local activities/events/attractions 18 13.4 % Sports shows/local sports 15 11.2 % Music programs/local music/concerts 5 3.7 % - Gospel 6 4.5 % - Latin 2 1.5 % City services/City government/Council news 11 8.2 % - Code enforcement 1 0.7 % - Crime information and prevention 1 0.7 % Local/Tampa Entertainment 7 5.2 % - College age entertainment 5 3.7 % Local business information/programs 8 6.0 % Classics/old movies/old comedies 7 5.2 % Animal shows 6 4.5 % Local arts/theater 6 4.5 % Local live news in Tampa 5 3.7 % Fishing/Nature and wildlife programs 5 3.7 % Christian/religious programs 4 3.0 % Informative shows about personal success 3 2.2 % Gardening shows 3 2.2 % Game shows 3 2.2 % Restaurants/cooking programs 2 1.5 % Information on child care 2 1.5 % Job listings/opportunities 2 1.5 % Listing of textbooks used in the local schools 1 0.7 % Sewing programs 1 0.7 % Something about cleaning up yards in Tampa 1 0.7 % Legal/health advice for seniors 1 0.7 % Political, local events, youth events 1 0.7 % Alternative health 1 0.7 % Information about the water works 1 0.7 % Total 134 100.0 % Missing Cases = 466 Response Percent = 22.3 %
Have you or anyone in your household watched Spanish language programs on CTTV? Number Percent Yes 65 10.8 % No / Don't Know 535 89.2 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Do you have access to a computer that you use to access the Internet? Number Percent Yes 450 75.0 % No 150 25.0 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Have you seen the CTTV, website on the Internet? Number Percent Yes 34 7.6 % No / Don't Know 416 92.4 % Total 450 100.0 % Missing Cases = 150 Response Percent = 75.0 %
How did you first become aware of the CTTV website? Number Percent Found it "surfing" 10 29.4 % Link from City of Tampa website 7 20.6 % Found it from a search engine 5 14.7 % Read about it 3 8.8 % Someone told me/Word of mouth 2 5.9 % From a TV program on CTTV 1 2.9 % Council meeting 1 2.9 % Got it from a blog 1 2.9 % Don't Know/Don't Remember 4 11.8 % Total 34 100.0 % Missing Cases = 566 Response Percent = 5.7 %
Have you ever: Yes No Don't Know Total Watched the live Internet webcast of Tampa's CTTV as a streaming video on your 7 25 2 34 computer? 20.6% 73.5% 5.9% 100.0%
Watched archived or previously shown CTTV programming on 1 28 5 34 your computer? 2.9% 82.4% 14.7% 100.0%
Would you be interested in: Maybe/Don't Yes No Know Total Accessing previously shown City of Tampa Council meetings or watching CTTV programs on 79 337 33 449 your computer? 17.6% 75.1% 7.3% 100.0%
Downloading to your computer, CTTV programs to be viewed on an Ipod, cell phone or other 24 405 21 450 similar portable device? 5.3% 90.0% 4.7% 100.0%
Do you have a high definition television? Number Percent Yes 354 59.0 % No/Don't Know 246 41.0 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Age Number Percent Under 30 71 11.8 % 30 - 44 135 22.5 % 45 - 54 119 19.8 % 55 - 64 103 17.2 % 65 or older 168 28.0 % REFUSED 4 0.7 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Income Number Percent Under $25,000 115 19.2 % $25,000 to $39,999 107 17.8 % $40,000 to $59,999 88 14.7 % $60,000 to $99,999 117 19.5 % $100,000 or more 133 22.2 % REFUSED 40 6.7 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
Gender Number Percent Male 293 48.8 % Female 307 51.2 % Total 600 100.0 % Missing Cases = 0 Response Percent = 100.0 %
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