Approved for Fielding                                                                                02/17/09

Hello, my name is  ____________.  I’m conducting a survey for the City of Tampa about local cable television programming and services.  We’re talking with members of randomly selected households.  May I please speak to the [female/male] head of the household?

REPEAT INTRO, AS NEEDED:  This should only take a few minutes.

(IF NO:  Is there a convenient time for me to call back? _______________ )

1.  Is your home located in the City of Tampa?

    1. Yes

    2. No/Don't Know (TERMINATE INTERVIEW)

 

2.  Do you currently subscribe to Bright House Networks or Verizon FiOS cable TV service?

    1. Bright House

    2. Verizon FiOS (GO TO QUESTION 9)

    3. NO/DON'T KNOW (TERMINATE INTERVIEW)

 

3.  Are you aware that the City of Tampa has a cable television channel called City of Tampa Television or CTTV?

1. YES       

2. NO  (IF "NO", GO TO QUESTION 5)

 

4.  Do you recall which channel number on your TV is used by City of Tampa Television, CTTV?

1. YES, CHANNEL #_______

2. NO/DON’T KNOW

 

5.  Have you ever watched a program on CTTV - City of Tampa Television -  Channel 615?

1. YES

2. NO/Don't Know (GO TO QUESTION 8)

 

6.  Did you ever watch CTTV when it was shown on Channel 15?

1. YES

2. NO/Don't Know (GO TO QUESTION 12)

 

7.  Would you say that you watch CTTV more now on channel615 or did you watch more when it was on channel 15?

1. More now on channel 615 (GO TO QUESTION 12)

2. More when it was channel 15 (GO TO QUESTION 12)

3. About the same/Don't Know (GO TO QUESTION 12)

 

8.  Did you ever watch CTTV when it was shown on Channel 15?

1. YES (GO TO QUESTION 12)

2. NO/Don't Know (GO TO QUESTION 36)

 

9.  Are you aware that the City of Tampa has a cable television channel called City of Tampa Television or CTTV?

1. YES       

2. NO  (IF "NO", GO TO QUESTION 11)

 

10. Do you recall which channel number on your TV is used by City of Tampa Television, CTTV?

1. YES, CHANNEL #_______

2. NO/DON’T KNOW

 

11. Have you ever watched a program on CTTV - City of Tampa Television -  Channel 15?

1. YES

2. NO/Don't Know (GO TO QUESTION 36)

 

12. How did you first become aware of CTTV, City of Tampa Television?  (ONLY PROMPT AS NEEDED)

1. TV Guide Channel on cable

2. Schedule printed in newspaper

3. Read article in newspaper

4. Schedule posted on City’s website

5. Found it “channel surfing”

6. Picked up schedule at library, MOSI (Museum of Science & Industry), zoo, art museum, City Hall & other city buildings, history center

7. Heard about it at a City sponsored event

8. Someone told me about channel

9. Other

10.Don’t Know/Don’t Remember

 

13. How often do you watch CTTV?

    1. DAILY

    2. A FEW TIMES A WEEK

    3. A FEW TIMES PER MONTH

    4. RARELY (GO TO QUESTION 17)

    5. NEVER (GO TO QUESTION 36)

    6. DK

 

14. How do you usually find out about what programs to watch on CTTV?

1. TV Guide Channel or interactive guide on cable

2. Schedule printed in Sunday newspaper

3. Read article in newspaper

4. Schedule posted on City’s/CTTV website

5. Channel surfing/just go to channel to find out

6. Pick up schedule at library, MOSI (Museum of Science & Industry), zoo, art museum, City Hall & other city buildings, history center

7. Schedule is e-mailed/mailed to me

8. Saw a promo or PSA on TV

9. Other

10.Don’t Know/Don’t Remember

 

15. When do you usually watch CTTV?

    1. 8AM TO NOON

    2. NOON TO 5PM

    3. 5PM TO 11 PM

    4. 11PM TO 8AM

    5. WATCH AT DIFFERENT TIMES (DON’T READ)

    6. DK

 

16. When you watch a program on CTTV, do you usually watch for more than 10 minutes or for 10 minutes or less?

    1. 10 MINUTES OR LESS

    2. MORE THAN 10 MINUTES

    3. DK

 

O.K., now I’m going to read a short list of regular programs that are shown on CTTV.  After each, please tell me if you have ever watched the program.  If so, do you watch this program on a regular basis?  If you haven’t heard of a program or haven’t watched it, just say so.  Let’s start with:  (ROTATE ORDER)

	Haven’t Seen		Seen, Watch Regularly	Seen, Don’t Watch Regularly	Don’t Know	Don’t Remember
17.Friday Extra! Concert Series – Live concerts from the Lowry Park Bandshell		0	1	2	3	4
18.The Mayor’s Hour		0	1	2	3	4
19.First Look at Tampa's Redevelopment		0	1	2	3	4
20.Spotlight Tampa – magazine show		0	1	2	3	4
21.Tampa City Council meetings		0	1	2	3	4
22.Wildlife at Tampa's Lowry Park Zoo		0	1	2	3	4
23.On Scene with Tampa Fire Rescue		0	1	2	3	4
24.Focus on the Basics		0	1	2	3	4
25.From the Corps – The Mayor's youth corps show		0	1	2	3	4
26.Mayor's Book Talk		0	1	2	3	4
27.Que Pasa Tampa?		0	1	2	3	4
28.On Duty with the Tampa Police Department		0	1	2	3	4
29.Ybor Flavors		0	1	2	3	4
30.City of Tampa News Conferences		0	1	2	3	4

 

Using an A,B,C,D,E grading scale -- where “A” means “extremely well” and “E” means “not at all” – please give a grade for how well each of the following statements describe the services provided by CTTV.  Let’s start with: (ROTATE ORDER)

“A” EXTREMELY WELL

“B”

“C”

“D”

“E” NOT AT ALL

DON’T KNOW