N=600

Total

Viewership Index

CTTV Viewer

Aware of CTTV
but non-viewer

Unaware and
non-viewer

Programs about Tampa's history

Interested (4 & 5)

264

113

68

83

44.0%

57.9%

42.0%

34.2%

3

188

64

54

70

31.3%

32.8%

33.3%

28.8%

Not Interested (1 & 2)

148

18

40

90

24.7%

9.2%

24.7%

37.0%

Neighborhood Information & issues

Interested (4 & 5)

326

118

79

129

54.3%

60.5%

48.8%

53.1%

3

125

41

33

51

20.8%

21.0%

20.4%

21.0%

Not Interested (1 & 2)

149

36

50

63

24.8%

18.5%

30.9%

25.9%

Ethnic & cultural programs

Interested (4 & 5)

171

55

42

74

28.7%

28.4%

26.1%

30.8%

3

168

67

31

70

28.2%

34.5%

19.3%

29.2%

Not Interested (1 & 2)

256

72

88

96

43.0%

37.1%

54.7%

40.0%

N=600

Total

Viewership Index

CTTV Viewer

Aware of CTTV
but non-viewer

Unaware and
non-viewer

Health & fitness programs

Interested (4 & 5)

220

75

50

95

36.7%

38.5%

30.9%

39.1%

3

138

58

22

58

23.0%

29.7%

13.6%

23.9%

Not Interested (1 & 2)

242

62

90

90

40.3%

31.8%

55.6%

37.0%

Children's programs

Interested (4 & 5)

161

60

43

58

26.8%

30.8%

26.5%

23.9%

3

72

33

16

23

12.0%

16.9%

9.9%

9.5%

Not Interested (1 & 2)

367

102

103

162

61.2%

52.3%

63.6%

66.7%

Spanish language programs

Interested (4 & 5)

62

22

11

29

10.5%

11.3%

7.1%

11.9%

3

77

38

13

26

13.0%

19.5%

8.4%

10.7%

Not Interested (1 & 2)

454

135

131

188

76.6%

69.2%

84.5%

77.4%

N=600

Total

Viewership Index

CTTV Viewer

Aware of CTTV
but non-viewer

Unaware and
non-viewer

Candidate debates & election information

Interested (4 & 5)

270

109

67

94

45.0%

55.9%

41.4%

38.7%

3

122

32

36

54

20.3%

16.4%

22.2%

22.2%

Not Interested (1 & 2)

208

54

59

95

34.7%

27.7%

36.4%

39.1%

Military News

Interested (4 & 5)

171

64

39

68

28.5%

32.8%

24.1%

28.0%

3

111

63

24

24

18.5%

32.3%

14.8%

9.9%

Not Interested (1 & 2)

318

68

99

151

53.0%

34.9%

61.1%

62.1%

Retired persons & senior citizens programs

Interested (4 & 5)

187

55

31

101

31.2%

28.2%

19.1%

41.6%

3

114

54

26

34

19.0%

27.7%

16.0%

14.0%

Not Interested (1 & 2)

299

86

105

108

49.8%

44.1%

64.8%

44.4%

Emergency information

Interested (4 & 5)

361

118

93

150

60.2%

60.5%

57.4%

61.7%

3

101

30

35

36

16.8%

15.4%

21.6%

14.8%

Not Interested (1 & 2)

138

47

34

57

23.0%

24.1%

21.0%

23.5%

N=600

Total

Viewership Index

CTTV Viewer

Aware of CTTV
but non-viewer

Unaware and
non-viewer

Do you have access to a computer that you use to access the Internet?

Yes

450

158

130

162

75.0%

81.0%

80.2%

66.7%

No

150

37

32

81

25.0%

19.0%

19.8%

33.3%

Have you seen the CTTV, website on the Internet?

Yes

34

22

6

6

7.6%

13.9%

4.6%

3.7%

No / Don't Know

416

136

124

156

92.4%

86.1%

95.4%

96.3%

Would you be interested in accessing previously shown City of Tampa Council meetings or watching CTTV programs on your computer?

Yes

79

34

27

18

17.6%

21.7%

20.8%

11.1%

No

337

103

93

141

75.1%

65.6%

71.5%

87.0%

Maybe/Don't Know

33

20

10

3

7.3%

12.7%

7.7%

1.9%

Would you be interested in downloading to your computer, CTTV programs to be viewed on an Ipod, cell phone or other similar portable device?

Yes

24

13

3

8

5.3%

8.2%

2.3%

4.9%

No

405

136

120

149

90.0%

86.1%

92.3%

92.0%

Maybe/Don't Know

21

9

7

5

4.7%

5.7%

5.4%

3.1%

N=600

Total

Viewership Index

CTTV Viewer

Aware of CTTV
but non-viewer

Unaware and
non-viewer

Do you have a high definition television?

Yes

354

129

94

131

59.0%

66.2%

58.0%

53.9%

No/Don't Know

246

66

68

112

41.0%

33.8%

42.0%

46.1%

Age

Under 45

206

62

65

79

34.6%

32.1%

40.6%

32.5%

45 - 64

222

75

58

89

37.2%

38.9%

36.3%

36.6%

65 or older

168

56

37

75

28.2%

29.0%

23.1%

30.9%

Income

Under $40,000

222

71

47

104

39.6%

38.6%

30.1%

47.3%

$40,000 to $99,999

205

74

51

80

36.6%

40.2%

32.7%

36.4%

$100,000 or more

133

39

58

36

23.8%

21.2%

37.2%

16.4%

Gender

Male

293

105

82

106

48.8%

53.8%

50.6%

43.6%

Female

307

90

80

137

51.2%

46.2%

49.4%

56.4%

N=600

Total

Age

Income

Gender

Under 45

45 - 64

65 or older

Under $40,
000

$40,000 to
$99,999

$100,000
or more

Male

Female

Do you currently subscribe to Bright House Networks or Verizon FiOS cable TV service?

Bright House

321

87

127

107

114

112

64

156

165

53.9%

42.2%

57.2%

63.7%

51.4%

54.6%

48.1%

53.2%

53.7%

Verizon

275

119

95

61

108

93

69

137

142

46.1%

57.8%

42.8%

36.3%

48.6%

45.4%

51.9%

46.8%

46.3%

Are you aware that the City of Tampa has a cable television channel called City of Tampa Television or CTTV?

Yes

314

123

118

73

97

112

90

168

148

52.7%

59.7%

53.2%

43.5%

43.7%

54.6%

67.7%

57.3%

48.2%

No

282

83

104

95

125

93

43

125

159

47.3%

40.3%

46.8%

56.5%

56.3%

45.4%

32.3%

42.7%

51.8%

N=600

Total

Age

Income

Gender

Under 45

45 - 64

65 or older

Under $40,
000

$40,000 to
$99,999

$100,000
or more

Male

Female

Aggregate CTTV Viewership

Watch BH 615, not

13

0

6

7

4

2

4

5

8

BH 15

2.2%

0.0%

2.7%

4.2%

1.8%

1.0%

3.0%

1.7%

2.6%

Have watched BH 15,

65

23

28

14

25

33

6

32

33

not BH 615

10.9%

11.2%

12.6%

8.3%

11.3%

16.1%

4.5%

10.9%

10.7%

Have watched both

30

7

12

11

12

11

2

15

15

BH 615 & 15

5.0%

3.4%

5.4%

6.5%

5.4%

5.4%

1.5%

5.1%

4.9%

Watch Verizon 15

85

32

29

24

30

28

27

53

34

14.3%

15.5%

13.1%

14.3%

13.5%

13.7%

20.3%

18.1%

11.1%

Haven't Watched

403

144

147

112

151

131

94

188

217

CTTV

67.6%

69.9%

66.2%

66.7%

68.0%

63.9%

70.7%

64.2%

70.7%

Viewership Status

CTTV Viewer

193

62

75

56

71

74

39

105

90

32.4%

30.1%

33.8%

33.3%

32.0%

36.1%

29.3%

35.8%

29.3%

Non-viewer

403

144

147

112

151

131

94

188

217

67.6%

69.9%

66.2%

66.7%

68.0%

63.9%

70.7%

64.2%

70.7%

N=600

Total

Age

Income

Gender

Under 45

45 - 64

65 or older

Under $40,
000

$40,000 to
$99,999

$100,000
or more

Male

Female

When you watch a program on CTTV, do you usually watch for more than 10 minutes or for 10 minutes or less?

10 Minutes or Less

12

7

3

2

4

4

4

5

7

14.6%

36.8%

9.7%

6.3%

11.1%

13.3%

23.5%

10.6%

18.9%

More than 10

60

12

24

24

29

23

9

32

30

Minutes

73.2%

63.2%

77.4%

75.0%

80.6%

76.7%

52.9%

68.1%

81.1%

Don't Know

10

0

4

6

3

3

4

10

0

12.2%

0.0%

12.9%

18.8%

8.3%

10.0%

23.5%

21.3%

0.0%

Friday Extra! Concert Series - Live concerts from Tampa's Lowry Park Bandshell

Haven't Seen

82

37

27

18

24

32

19

40

42

53.2%

64.9%

46.6%

46.2%

36.9%

58.2%

73.1%

47.1%

59.2%

Have Seen

72

20

31

21

41

23

7

45

29

46.8%

35.1%

53.4%

53.8%

63.1%

41.8%

26.9%

52.9%

40.8%

The Mayor's Hour

Haven't Seen

63

31

23

9

17

30

11

33

30

40.6%

57.4%

39.0%

21.4%

27.4%

54.5%

36.7%

38.4%

42.3%

Have Seen

92

23

36

33

45

25

19

53

41

59.4%

42.6%

61.0%

78.6%

72.6%

45.5%

63.3%

61.6%

57.7%

N=600

Total

Age

Income

Gender

Under 45

45 - 64

65 or older

Under $40,
000

$40,000 to
$99,999

$100,000
or more

Male

Female

First Look at Tampa's Redevelopment

Haven't Seen

115

46

45

24

41

43

24

66

51

75.2%

80.7%

83.3%

57.1%

66.1%

81.1%

80.0%

75.9%

75.0%