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2001 Viewership Survey Several demographic questions were asked of all survey respondents so that the interviews could be grouped and some commonality found among these demographic groupings. For example, as shown in the three graphs below and on the following page, respondents 30 to 54 years old, respondents reporting higher levels of income and male respondents are all more likely to be aware of CTTV.
When asked to grade several statements describing programming services provided by CTTV, Channel 15, younger respondents give a higher grade to the statement, "provides programming that introduces you to local government officials."
As shown below, those respondents identifying with either Hispanic or African-American ethnicity are significantly more likely to be interested in the programming category Ethnic and Cultural Programs.
While, younger respondents are more interested in Recreation & Leisure Activities programming.
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