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Attitudes about CTTV Services, Importance & Value

CTTV viewers were given a series of statements and asked to grade how well each statement described “the services provided by CTTV, Channel 15.” An A,B,C,D,E grading scale was used with an “A” meaning “extremely well” and an “E” meaning “not at all.”

In general, CTTV viewers appear to have a very high regard for CTTV, Channel 15 and the services provided by it. As shown by the graph on the following page, more than 20% of CTTV viewers gave a grade of “A” when asked to grade each of the five statements tested with one statement, provides a valuable community service, receiving an “A” grade from about four out of 10 (40.4%) of all viewers. By contrast, no statement tested received a grade of "E" from more than about 6% of CTTV viewers.

When combining the "A" and "B" grades, over half of the viewers gave a grade of “A” or “B” to four out of the five statements tested. Two statements tested, provides a valuable community service and provides programming that deals with local issues received a grade of “A” or “B” from over 60% of all CTTV viewers.

The graph illustrates.

Using an A,B,C,D,E grading scale -- where "A" means "extremely well" and "E" means "not at all" - please give a grade for how well each of the following statements describe the services provided by CTTV, Channel 15.

Attititudes Graph

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