Viewership Survey - 2004

Attitudes about CTTV Services, Importance & Value

CTTV viewers were given a series of statements and asked to grade how well each statement described "the services provided by CTTV, Channel 15." An A,B,C,D,E grading scale was used with an "A" meaning "extremely well" and an "E" meaning "not at all."

In general, CTTV viewers appear to have a very high regard for CTTV, Channel 15 and the services provided by it. As shown by the graph on the following page, about 20% or more of the viewers gave a grade of "A" when asked to grade each of the five statements tested with one statement, provides a valuable community service, receiving an "A" grade from over four out of 10 (42%) of all viewers. By contrast, no statement tested received a grade of "E" from more than about 1% of CTTV viewers (representing 2 viewers). The ratio of "A" grades to "E" grades was at least 20 to one for each of the five statements tested.

When combining the "A" and "B" grades, well over half of the viewers gave a grade of "A" or "B" to all five statements. In fact, two statements tested, provides a valuable community service and provides programming that deals with local issues received a grade of "A" or "B" from over 70% of all CTTV viewers. Further, less than 4% of all viewers gave a grade of "D" or "E" to any statement tested. The graph on the following page illustrates.

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