Viewership Survey - 2004

Computer & Internet Awareness & Use

A little under two-thirds (64.1%) of all respondents said that they have access to a computer that they use to access the Internet.

Several questions were then asked of these respondents who access the Internet to determine initial baseline levels of "hits" or visits to the CTTV website. These initial measurements show a relatively low level of visits to the relatively new CTTV website, as 1% of respondents with Internet access indicate they have "seen the CTTV, Channel 15 website." However, as cable subscribers become more conversant and comfortable with this and other websites and as the CTTV website receives the benefit of additional marketing and awareness building activities, future measurements should provide useful comparative information.

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