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Survey Instrument - Approved for Fielding 11/10/04
Hello, my name is ____________. I’m conducting a survey for the City of Tampa about local cable television programming and services. We’re talking with members of randomly selected households. May I please speak to the [female/male] head of the household? REPEAT INTRO, AS NEEDED: This should only take a few minutes. (IF NO: Is there a convenient time for me to call back? _______________ )
1. Do you currently subscribe to Bright House Networks cable TV service? 1. YES 2. NO/DON'T KNOW (IF "NO" OR "DON’T KNOW," TERMINATE INTERVIEW) 2. Are you aware that the City of Tampa has a cable television channel called City of Tampa Television or CTTV? 1. YES 2. NO (IF "NO", GO TO QUESTION 4) 3. Do you recall which channel number on your TV is used by City of Tampa Television, CTTV? 1. YES, CHANNEL #_______ 2. NO/DON’T KNOW
4. Have you ever watched a program on CTTV, Channel 15? 1. YES 2. NO (IF "NO", GO TO QUESTION 31)
5. How did you first become aware of CTTV, Channel 15? (ONLY PROMPT AS NEEDED) 1. TV Guide Channel on cable 2. Schedule printed in newspaper 3. Schedule posted on City’s website 4. Found it "channel surfing"
6. Heard about it at a City sponsored event 7. Heard about it at a neighborhood meeting 8. Someone told me about channel 9. Married to department manager 10.TV 11.Work for the City 12.Don’t Know/Don’t Remember
6. How often do you watch CTTV, Channel 15? 1. DAILY 2. A FEW TIMES A WEEK 3. A FEW TIMES PER MONTH 4. RARELY (GO TO QUESTION 11) 5. NEVER (GO TO QUESTION 31) 6. DK
7. I'm going to read a few slogans channels like City of Tampa Television use to identify themselves. Do you recall which slogan is used by CTTV, Channel 15? 1. TV that's Good for Your Mind 2. Your City, Your Station 3. Plug in to Your Community 4. Be More
8. When do you usually watch CTTV, Channel 15? 1. 8AM TO NOON 2. NOON TO 5PM 3. 5PM TO 11 PM 4. 11PM TO 8AM 5. WATCH AT DIFFERENT TIMES (DON’T READ) 6. DK
9. When you watch a program on CTTV, Channel 15, do you usually watch for more than 10 minutes or for 10 minutes or less? 1. 10 MINUTES OR LESS 2. MORE THAN 10 MINUTES 3. DK
10. Would you say that you trust the information on CTTV, Channel 15 a great deal, somewhat, not very much, or not at all?
O.K., now I’m going to read a short list of regular programs that are shown on CTTV, Channel 15. After each, please tell me if you have ever watched the program. If so, do you watch this program on a regular basis? If you haven’t heard of a program or haven’t watched it, just say so. Let’s start with: (ROTATE ORDER)
25. Are there any programs that you watch on CTTV, Channel 15 that I did not mention? 1. YES SPECIFY:________________________________________________________ ________________________________________________________ ________________________________________________________ 2. NO
Using an A,B,C,D,E grading scale -- where "A" means "extremely well" and "E" means "not at all" – please give a grade for how well each of the following statements describe the services provided by CTTV, Channel 15. Let’s start with: (ROTATE ORDER)
O.K., I’m going to read a brief list of categories or types of programming that are shown or could be shown on CTTV, Channel 15. After each, please tell me whether you would be interested in watching this type of programming on a scale of "1" to "5" with "5" being "Very Interested" and "1" being "Not Interested at All." Let’s start with:(ROTATE ORDER)
48. Do you have access to a computer that you use to access the Internet? 1. YES 2. NO (GO TO QUESTION 53)
49. Have you seen the CTTV, Channel 15, website on the Internet? 1. YES 2. NO/Don’t Know (GO TO QUESTION 52) 50. How did you first become aware of the CTTV website? (ONLY PROMPT AS NEEDED) 1. Link from City of Tampa website 2. Link from another website SPECIFY:________________________________ 3. Read about it from CTTV, Channel 15 literature 4. Found it "surfing" 5. Found it from an Internet search engine 6. Heard about it from a TV program on CTTV, channel 15 7. Someone told me about it 8. Work for the City 9. Don’t Know/Don’t Remember 51. How often do you visit the CTTV website? 1. DAILY 2. A FEW TIMES A WEEK 3. A FEW TIMES PER MONTH 4. RARELY 5. DK
52. Have you ever watched the live Internet Webcast of Tampa’s CTTV, Channel 15, on your computer? 1. YES 2. NO
Now, just a few questions for statistical purposes. . . . . 53. Please tell me which of the following groupings includes your age: 1. Under 30? 2. 30 to 44? 3. 45 to 54? 6. REFUSED 4. 55 to 64? 5. 65 or older?
54. Does anyone in your household use the "closed caption" feature when watching TV, due to a hearing impairment? 1. YES 2. NO/DON’T KNOW
55. And finally, could you please tell me which one of the following income groupings comes closest to describing your household income before taxes: 1. Under $25,000? 2. $25,000 to $39,999? 3. $40,000 to $59,999? 6. REFUSED 4. $60,000 to $99,999? 5. $100,000 or more?
Thank you very much for your time. (TERMINATE) 56. GENDER: 1. Male 2. Female
57. ZIP CODE:_______________
Interviewer: _______________________________________ Date: _______________ | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
