Viewership Survey

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QUESTIONS 9 -- 22

O.K., now I'm going to read a short list of regular programs that are shown on CTTV, Channel 15. After each, please tell me if you have ever watched the program. IF YES, do you watch this program on a regular basis?

Ranked by Total Viewership- Most to Least

(combined Seen , Watch Regularly % + Seen, Don't Watch Regularly %)

	Seen, Watch Regularly	Seen, Don't Watch Regularly	Haven't Seen	Don't Know or Don't Remember
Tampa City Council Meetings	45 25.6%	93 52.8%	37 21.0%	1 0.6%
Friday Extra! Concert Series	10 5.7%	93 52.8%	71 40.3%	2 1.1%
The Mayor's Hour	20 11.4%	71 40.3%	76 43.2%	9 5.1%
On Duty with the Tampa Police Department	8 4.5%	64 36.4%	103 58.8%	1 0.6%
City Bulletin Board	11 6.3%	60 34.1%	100 56.8%	5 2.8%
Wildlife at the Lowry Park Zoo	14 8.0%	56 31.8%	103 58.5%	3 1.7%
On Scene with Tampa Fire Rescue	12 6.8%	54 30.7%	108 61.4%	2 1.1%
Shades of Tampa	7 4.0%	58 33.0%	104 59.1%	7 4.0%
Art to Art	5 2.8%	54 30.7%	110 62.5%	7 4.0%
Tampa Health News	11 6.3%	47 26.7%	106 60.2%	12 6.8%
Spotlight Tampa	3 1.7%	53 30.1%	110 62.5%	10 5.7%
It's Your Congress	8 4.5%	37 21.0%	128 72.7%	3 1.7%
From the Corps	3 1.7%	13 7.4%	153 86.9%	7 4.0%
Que Pasa?	3 1.7%	11 6.3%	156 88.6%	6 3.4%

Viewers were then given the opportunity to name any programs they watch on CTTV which were not mentioned, above. Just 7.4% were able to name such a program.

In many communities viewers often confuse access and commercial programming (often naming programming found on commercial cable channels) when given this opportunity to name other programs not previously mentioned that are shown on the access channel(s) being tested. However, demonstrating a rather robust level of stability and knowledge in the viewership base, CTTV viewers mentioned no clearly identifiable commercial or non-access programming. Rather, these viewers mention local access oriented programming like "architectural review commission," aquarium show," and "city maintenance at night."

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