Viewership Survey - 2007

Computer & Internet Awareness & Use

Just over two-thirds (68.6%) of all respondents said that they have access to a computer that they use to access the Internet.

Several questions were then asked of these respondents. First, 5.1% of these respondents who access the Internet have seen the CTTV website, a measurable increase over the 1% from the 2004 viewership survey. 28.6% of those who have seen the CTTV website first became aware of it from a link on the City of Tampa website. Just under one-fourth (23.8%) found it surfing and 14.3% found it while watching a program on CTTV.

14.3% of those who have seen the CTTV website (3 respondents) have watched CTTV as a streaming video. 23.8% of them (5 respondents) have watched archived CTTV programming on their computer.

21.4% of all respondents with a computer either would be interested (10.8%) or might be interested (10.6%) in watching archived CTTV programs. 6.4% either would be interested (3.2%) or might be interested (3.2%) in downloading and viewing CTTV programs on an Ipod or similar portable device. The graph below illustrates.

On-Demand Use & Interest

As shown below, a little under one-fourth (21.6%) of all subscribers say they watch programs using the On-Demand service provided by their cable company.

All subscribers for whom On-Demand service is available were then asked if they would be interested in watching CTTV programming using this On-Demand service. As shown below, almost 30% (28.1%) either would (16.5%) or might (11.6%) be interested in such a service.

Next - Demographics

Survey Home