Viewership Survey - 2007

Demographics part 1

Several demographic questions were asked of all survey respondents so that the interviews could be grouped and some commonality found among these demographic groupings. For example, as shown in the two graphs below, respondents reporting higher levels of income and male respondents are both more likely to be aware of CTTV.

As shown below, while all ages demonstrate high levels of trust in the information provided on CTTV, younger viewers appear to have very high levels of trust.

Women viewers, generally, give higher grades to how well CTTV provides each of the five services tested. The graph below is representative.

Younger respondents are more interested in the programming category: children's programs, while older respondents are more interested in the programming category: retired persons & senior citizens programs. The graphs below illustrate.

As shown below, respondents reporting less than $40,000 in household income appear to be more interested in health & fitness programming.

Women appear to be more interested than men, generally, in most of the different programming categories tested. The graph below is illustrative of this trend.

Next - Demographics 2

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