Viewership Survey - 2007
Approved for Fielding 04/16/07
Hello, my name is ____________. I’m conducting a survey
for the City of Tampa about local cable television
programming and services. We’re talking with members of
randomly selected households. May I please speak to the
[female/male] head of the household?
REPEAT INTRO, AS NEEDED: This should only take a few
minutes.
(IF NO: Is there a convenient time for me to call
back? _______________ )
1. Is your home located in the City of Tampa?
1. Yes
2. No/Don't Know (TERMINATE INTERVIEW)
2. Do you currently subscribe to Bright House Networks or
Verizon cable TV service?
1. YES
2. NO/DON'T KNOW (TERMINATE INTERVIEW)
3. Are you aware that the City of Tampa has a cable
television channel called City of Tampa Television or CTTV?
1. YES
2. NO (IF "NO", GO TO QUESTION 5)
4. Do you recall which channel number on your TV is used by
City of Tampa Television, CTTV?
1. YES, CHANNEL #_______
2. NO/DON’T KNOW
5. Have you ever watched a program on CTTV, Channel 15?
1. YES
2. NO/Don't Know (GO TO QUESTION 33)
6. How did you first become aware of CTTV, Channel 15?
(ONLY PROMPT AS NEEDED)
1. TV Guide Channel on cable
2. Schedule printed in newspaper
3. Schedule posted on City’s website
4. Found it “channel surfing”
5. Picked up schedule at library, MOSI (Museum of Science &
Industry), zoo, art museum, City Hall & other city
buildings, history center
6. Heard about it at a City sponsored event
7. Heard about it at a neighborhood meeting
8. Someone told me about channel
9. Other
10.Don’t Know/Don’t Remember
7. How often do you watch CTTV, Channel 15?
1. DAILY
2. A FEW TIMES A WEEK
3. A FEW TIMES PER MONTH
4. RARELY (GO TO QUESTION 13)
5. NEVER (GO TO QUESTION 33)
6. DK
8. How do you usually find out about what programs to watch
on CTTV, Channel 15?
1. TV Guide Channel on cable
2. Schedule printed in Sunday newspaper
3. Schedule posted on City’s/CTTV website
4. Channel surfing/just go to channel to find out
5. Pick up schedule at library, MOSI (Museum of Science &
Industry), zoo, art museum, City Hall & other city
buildings, history center
6. Schedule is e-mailed to me
7. Schedule is mailed to me
8. Bright House interactive guide
9. Other
10.Don’t Know/Don’t Remember
9. I'm going to read a few slogans channels like City of
Tampa Television use to identify themselves. Do you recall
which slogan is used by CTTV, Channel 15?
1. TV that's Good for Your Mind
2. Your City, Your Station
3. Plug in to Your Community
4. Be More
10. When do you usually watch CTTV, Channel 15?
1. 8AM TO NOON
2. NOON TO 5PM
3. 5PM TO 11 PM
4. 11PM TO 8AM
5. WATCH AT DIFFERENT TIMES (DON’T READ)
6. DK
11. When you watch a program on CTTV, Channel 15, do you
usually watch for more than 10 minutes or for 10 minutes or
less?
1. 10 MINUTES OR LESS
2. MORE THAN 10 MINUTES
3. DK
12. Would you say that you trust the information on CTTV,
Channel 15 a great deal, somewhat, not very much, or not at
all?
1. Great deal
2. Somewhat
3. Not very much
4. Not at all
5. Don't Know
O.K., now I’m going to read a short list of regular programs
that are shown on CTTV, Channel 15. After each, please tell
me if you have ever watched the program. If so, do you watch
this program on a regular basis? If you haven’t heard of a
program or haven’t watched it, just say so. Let’s start
with: (ROTATE ORDER)
|
|
Haven’t
Seen |
Seen, Watch
Regularly |
Seen, Don’t Watch Regularly |
Don’t Know |
Don’t Remember |
|
13.Friday Extra! Concert Series – Live concerts
from the Lowry Park Bandshell
|
0 |
1 |
2 |
3 |
4 |
|
14. The Mayor’s Hour
|
0 |
1 |
2 |
3 |
4 |
|
15. Shades of Tampa – Tampa Parks Dept. Show
|
0 |
1 |
2 |
3 |
4 |
|
16. Spotlight Tampa – magazine show
|
0 |
1 |
2 |
3 |
4 |
|
17. Tampa City Council meetings
|
0 |
1 |
2 |
3 |
4 |
|
18. Wildlife at the Lowry Park Zoo
|
0 |
1 |
2 |
3 |
4 |
|
|
|
|
|
|
|
|
19. On Scene with Tampa Fire Rescue
|
0 |
1 |
2 |
3 |
4 |
|
20.Focus on the Basics
|
0 |
1 |
2 |
3 |
4 |
|
21. From the Corps – The Mayor's Youth Corps show
|
0 |
1 |
2 |
3 |
4 |
|
22.It Starts in Parks
|
0 |
1 |
2 |
3 |
4 |
|
23. Que Pasa Tampa?
|
0 |
1 |
2 |
3 |
4 |
|
24.On Duty with the Tampa Police Department
|
0 |
1 |
2 |
3 |
4 |
|
25. Code Enforcement Files
|
0 |
1 |
2 |
3 |
4 |
|
26. City of Tampa Job Openings
|
0 |
1 |
2 |
3 |
4 |
27. Are there any programs that you watch on CTTV, Channel
15 that I did not mention?
1.YES, SPECIFY:
2. NO
Using an A,B,C,D,E grading scale -- where “A” means
“extremely well” and “E” means “not at all” – please give a
grade for how well each of the following statements describe
the services provided by CTTV, Channel 15. Let’s start with:
(ROTATE ORDER)
|
"A"
EXTREMELY
WELL |
"B" |
"C" |
"D" |
"E" NOT
AT ALL |
DON’T KNOW |
|
28. Provides programming
that deals with local issues.
|
1 |
2 |
3 |
4 |
5 |
6 |
|
29. Provides information that shows how city
government works.
|
1 |
2 |
3 |
4 |
5 |
6 |
|
30. Provides programming that introduces you to
local government officials.
|
1 |
2 |
3 |
4 |
5 |
6 |
|
31. Provides information that is reliable and
trustworthy.
|
1 |
2 |
3 |
4 |
5 |
6 |
|
32. Provides a valuable community service.
|
1 |
2 |
3 |
4 |
5 |
6 |
O.K., I’m going to read a brief list of categories or types
of programming that are shown or could be shown on CTTV,
Channel 15. After each, please tell me whether you would be
interested in watching this type of programming on a scale
of “1” to “5” with “5” being “Very Interested” and “1” being
“Not Interested at All.” Let’s start with(ROTATE ORDER)
|
|
"5" Very
Interested |
"4" |
"3" |
"2" |
"1" Not Interested
at All |
Don’t Know |
|
33.Programs about Tampa's history
|
5 |
4 |
3 |
2 |
1 |
6 |
|
34.Neighborhood Information & issues
|
5 |
4 |
3 |
2 |
1 |
6 |
|
35. Ethnic and cultural programs
|
5 |
4 |
3 |
2 |
1 |
6 |
|
36. Health and Fitness programs
|
5 |
4 |
3 |
2 |
1 |
6 |
|
37. Children’s programs
|
5 |
4 |
3 |
2 |
1 |
6 |
|
38. Spanish language programs
|
5 |
4 |
3 |
2 |
1 |
6 |
|
39. Candidate debates & election information
|
5 |
4 |
3 |
2 |
1 |
6 |
|
40. Military news
|
5 |
4 |
3 |
2 |
1 |
6 |
|
41.Retired person & senior citizen programs
|
5 |
4 |
3 |
2 |
1 |
6 |
|
42.Emergency information
|
5 |
4 |
3 |
2 |
1 |
6 |
43. Have you or anyone in your household watched Spanish
language programs on CTTV?
1. YES
2. NO/DON’T KNOW
44. Do you or anyone in your household use the “closed
caption” feature when watching TV, due to a hearing
impairment?
1. YES
2. NO/DON’T KNOW
45. Do you have access to a computer that you use to access
the Internet?
1. YES
2. NO (GO TO QUESTION 52)
46. Have you seen the CTTV, Channel 15, website on the
Internet?
1. YES
2. NO/Don’t Know (GO TO QUESTION 50)
47. How did you first become aware of the CTTV website?
(ONLY PROMPT AS NEEDED)
1. Link from City of Tampa website
2. Link from another website SPECIFY:
3. Read about it from CTTV, Channel 15 literature
4. Found it “surfing”
5. Found it from an Internet search engine
6. Heard about it from a TV program on CTTV, channel 15
7. Don’t Know/Don’t Remember
Have you ever:
48.Watched the live Internet webcast of Tampa's CTTV as a
streaming
video on your computer?
1. YES
2. NO/Don’t Know
49.Watched archived or previously shown CTTV programming on your computer?
1. YES
2. NO/Don’t Know (Go To Q51)
50. Would you be interested in watching archived or previously shown CTTV
programs on your computer?
1. Yes
2. No
3. Maybe/DK
51. Would you be interested in downloading to your computer, CTTV programs to be
viewed on an Ipod, cell phone or other similar portable device?
1. Yes
2. No
3. Maybe/DK
52. Other than Pay-per-View movie selections, do you watch any programs using
the On-Demand service provided by your cable service? If you don't have
On-Demand service, just say so.
1. Yes
2. No
3. Don't Know
4. On-demand service not available (GO TO Q54)
53. Would you be interested in watching CTTV programs using the On-Demand
service provided by your cable service?
1. Yes
2. No
3. Maybe/DK
Now, just a few questions for statistical purposes. . . . .
54. Please tell me which of the following groupings includes your age:
1. Under 30?
2. 30 to 44?
3. 45 to 54?
4. 55 to 64?
5. 65 or older?
6. REFUSED
55. And finally, could you please tell me which one of the following income
groupings comes closest to describing your household income before taxes:
1. Under $25,000?
2. $25,000 to $39,999?
3. $40,000 to $59,999?
4. $60,000 to $99,999?
5. $100,000 or more?
6. REFUSED
Thank you very much for your time. (TERMINATE)
56. GENDER:
1. Male
2. Female
Interviewer: _________________________ Date: _______________
Survey Home
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