Viewership Survey - 2007

Viewership of CTTV, Channel 15

These respondents or “viewers” were then asked several questions about their viewership patterns and habits. Just under one-fourth (23%) of these viewers watch CTTV "daily" (2.2%) or “a few times per week” (20.8%) and almost half (48.1%) watch at least “a few times per month.”

  As shown below, about half (49.1%) of all viewers usually watch CTTV between 5pm and 11pm while 35.3% "watch at different times."

Finally, when viewers watch a program on CTTV, Channel 15, more than eight out of 10 (81.9%) usually watch for more than 10 minutes, a statistically significant increase of 12.9% over levels measured in 2004.

This demonstrates that the vast majority of viewers aren’t simply “clicking through” CTTV to get to another channel or using it as a “pit stop” while the channel they are viewing has a commercial break, but rather the content or programming on the channel has captured their attention and they have settled in to watch for a period of time.

Viewers were then asked if they had ever watched each of 14 different programs on CTTV, Channel 15, and if so, whether they watch the program regularly. Tampa City Council Meetings is the program seen by more viewers than any other, as 75.7% of all viewers say they have seen it with 32.1% of them saying they watch City Council meetings regularly.

This program was followed by The Mayor’s Hour and Friday Extra! Concert Series both seen by over half of the CTTV viewers (57.3% and 51.8%, respectively). On Duty with the Tampa Police Department, Spotlight Tampa and Wildlife at the Lowry Park Zoo have been seen by about four out of 10 or more of CTTV viewers (45.9%, 43.1% and 40.8%, respectively).

About one-third of CTTV viewers (33.9%) have seen On Scene with Tampa Fire Rescue. About one fourth of all CTTV viewers have seen Shades of Tampa (28.9%), Que Pasa Tampa? (25.2%), and Code Enforcement Files (25.2%).

19.7% and 15.9%, respectively, have watched City of Tampa Job Openings and It Starts in Parks. Finally, a little over one out of 10 CTTV viewers have seen From the Corps (12.4%) and Focus on the Basics (11%). The table on the following page illustrates these findings.
 

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