East Tampa is ideally situated near Downtown, the Port of Tampa and the University of South Florida. It offers quick access to three interstates and Tampa International Airport, making it a prime opportunity for redevelopment. The private sector is increasingly recognizing East Tampa’s market potential, with approximately $30 million invested in projects throughout the district during 2008. The City continues to improve public safety, neighborhood amenities, and community appearance. This year, we announced an $11 million initiative to beautify 22nd Street in the heart of East Tampa. Signs of redevelopment progress are evident throughout the district, including along its main commercial corridors of Hillsborough Avenue and 40th Street and throughout its many residential neighborhoods.