Media Alert - East Tampa Community to Build Dream Playground for All Ages ?? in One Day!

03/18/15

City of Tampa, V.M. Ybor Neighborhood Association, Humana Inc., KaBOOM! and hundreds of volunteers create place for all generations to gather in advance of the 2012 Republican National Convention in Tampa

WHAT:

The City of Tampa, the V.M. Ybor Neighborhood Association, Humana Inc., KaBOOM! (a national non-profit organization that has buil
t more than 2,100 playgrounds) and volunteers will join forces on Saturday, Aug. 11 to build a one-of-a-kind, multi-generational playground at Ragan Park in East Tampa.

The customized playground, funded primarily by Humana (a leading health and wellness company), was created with personal drawings and input from local community members -- from children to seniors – and will be built in six hours!

Humana is proud to help create a lasting neighborhood legacy that promotes healthy play and well-being. The unique space will have senior-focused and adult elements, such as fitness stations and walking paths, to promote good posture, balance and flexibility -- as well as more traditional, kid-friendly equipment to build a truly multi-generational space. The project will also create a family reunion gathering area to inspire family picnics and get-togethers for years to come.


WHY/HOW:

The current playground equipment at Ragan Park is worn and in need of replacement. The new playground and multi-generational exercise stations will effectively address these needs, providing neighborhood youth with an age-appropriate area to play, as well as opportunities for seniors to interact further with each other and the community.

Humana is excited to partner with KaBOOM! to build a new space for local residents of all ages/abilities; encourage physical activity and overall health and well-being; and provide a diverse community gathering area. Hundreds of volunteers and community members will roll up their sleeves to build the new, 3,780-sq.-ft., playground from start-to-finish in one day in a fun, old-fashioned barn raising -- with a playful twist!

The project is one of 18 playgrounds being built by Humana and KaBOOM! across the U.S. in 2012 and is in conjunction with the 2012 Republican National Convention being held Aug. 27-30 in Tampa. Humana and KaBOOM! will also build a playground in Charlotte, N.C., in conjunction with the 2012 Democratic National Convention in September.

WHEN:
Saturday, Aug. 11, 2012

WHERE:

Ragan Park
1200 E Lake Ave.
Tampa, FL 33605

- 8:30 to 9 a.m.- Kick off ceremony and volunteer deployment
- 11 a.m. to 1 p.m. - Best viewing of playground construction
- 1 p.m. to 2:30 p.m. - Final construction phase and adjustments
- 2:30 to 3 p.m.- Ribbon-cutting ceremony to dedicate new play area

(Note: all times approximate)

VISUALS:

- Before-and-after shots of the site
- Volunteers assembling brightly-colored playground equipment
- Installation of exercise stations, picnic tables, walking paths, etc.
- Ribbon-cutting ceremony to dedicate the playground
- Video of a previous Humana/KaBOOM! multi-generational playground project

City of Tampa

The City of Tampa is the largest city in Hillsborough County, is the county seat and is the third most populous city in Florida. It is located on the west coast of Florida, approximately 200 miles northwest of Miami, 180 southwest of Jacksonville, and 20 miles northeast of St. Petersburg. The population of the city represents approximately one-third of the total population of Hillsborough County. Tampa's economy is founded on a diverse base that includes tourism, agriculture, construction, finance, health care, government, technology, and the port of Tampa. Contributing to the success of our community is the way businesses, City government, and citizens work together to make Tampa a better place to live.

V.M. Ybor Neighborhood Association

V.M. Ybor is a small, historic neighborhood located north of Ybor City in East Tampa. In the early 20th century, as Ybor City’s cigar industry prospered, well-positioned factory workers, office managers, and entrepreneurs began moving north, past La Michiga, to what is now Columbus Drive and the V.M. Ybor neighborhood. Today, the diverse V.M. Ybor neighborhood still enjoys many urban amenities and close proximity to everything Ybor City and downtown Tampa has to offer. It is truly a gem in Tampa’s urban core.

Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. For more information, visit www.humana.com.

KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

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