New Yarrgh’s Eve Booty Drop Announced As Tampa’s New Signature Event

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The City of Tampa is excited to announce a NEW annual tradition: the New Yarrgh’s Eve Booty Drop powered by Amgen and iHeartMedia.

New Yarrgh’s Eve is one-of-a-kind New Year’s Eve celebration featuring a “booty drop” countdown to midnight. The free, family-friendly event will include live entertainment, food and drink vendors, and a unique countdown experience you won’t want to miss.

The main spectacular, the “booty drop” will consist of a 320ft tall 3-D mapped projection of a treasure chest being “dropped” on the side of Rivergate Tower. The public is invited to witness the dynamic visual display as we countdown to 2020 together.

“In Tampa, we don’t drop the ball on City traditions—but we will be dropping a treasure chest instead.” joked Mayor Jane Castor, “I’m so excited for Tampa to embrace another new tradition that will bring our community together to ring in 2020 and many more years to come.”

This new event is made possible thanks to the generous contributions of community partners like iHeartMedia and Amgen, as well as the collaborative effort of the Tampa’s Downtown Partnership and Tampa Parks & Recreation.

The City of Tampa invites all to join the fun and pARRGHty into the new year at this inaugural event taking place December 31st, 2019 (9pm-12:30am) at Curtis Hixon Waterfront Park.

For more information about the New Yarrgh’s Eve Booty Drop, visit

Why a Booty Drop?

Booty is the pirate word for “treasure”--something we hold near and dear here in Tampa. Tales of legendary pirates have been part of our city’s history since the beginning. To pay tribute to these early buccaneers and the upcoming Gasparilla event season, the City of Tampa will be adding some Tampa-flare to our New Year’s Eve celebration by “dropping” a treasure chest projection on Rivergate Tower.

What is a 3-D mapped projection?

Projection mapping is a technique that involves projecting computer-animated visuals onto an object, rather than a flat surface. To accomplish this, the object (in this case, Rivergate Tower) must be 3-D mapped to create an immersive visual experience.

WHO: Free and open to the public

WHAT: New Year’s Eve celebration and a 320ft tall, 3-D mapped projection countdown

WHEN: December 31st, 2019 from 9pm - 12:30am

WHERE: Curtis Hixon Waterfront Park